Each year Fortune partners with Great Places to Work to publish the Fortune 100 Best Companies to Work For. Google tops the 2014 list for the 4th year in a row - but we wouldn't expect the distinction to help their recruiting efforts too much... Everybody already knows that Google is a great place to work!
A company’s inclusion in any type of ranking conveys a positive signal, and many such signals already get factored into the DataFox Quality Scores that we compute and track. This ranking is specifically about employment, and will be used by most highlighted companies as a selling point in interviews and when recruiting on college campuses. The more recognizable the brand, the easier it is for the company to attract talent (particularly recent college grads). In fact, a company’s social influence in the context of hiring - for which the number of LinkedIn followers is a great proxy - is known to have a strong correlation to the company’s ability to attract the right talent, as the most sought-after employers often have the most viewed profiles.
To add more perspective to Fortune’s great list, we’ve created a DataFox Watchlist that tracks all the companies on the 2014 list. We ranked them by their number of LinkedIn followers. Below are the top 30 companies. As an added bonus, you can see the DataFox HR Score to the right of the LinkedIn follower count.
If you’re a recruiter in one of these 30 companies you should have an easier time than most!
For more insights about public & private companies you can follow us @datafoxco.