Hey DataFox Digest subscribers!
Welcome to the Digest weekend edition. Every Sunday, we'll send you a recap of the week's articles for the best of the best in sales, marketing and productivity tips. Here are the highlights:
Jason Lemkin, founder of SaaStr, argues that making an inexperienced first marketing hire won't pay off in the long run. Given the nebulous nature of marketing and early hires' ability to shape a company, he advocates shelling out for a highly qualified, VP-level head of marketing in The Problem With Junior Marketing Hires (And What a True VP Costs).
Neil Patel, marketing guru and founder of KISSmetrics and Crazy Egg, has a great longform article about what makes great web content (hint: longform articles do well) in Why Content Goes Viral: 7 Insights Learned from Analyzing 100 Million Articles.
Tomasz Tunguz of Redpoint Ventures discusses the potential game-changing effect of machine learning and semantic understanding on sales in The Next Major Technology To Shape SaaS.
Mike Renahan of HubSpot takes a look at the changing relationship between sales reps and customers, how to inspire loyalty and what makes an SDR stand out in The 5 Things That Make Sales Reps Unforgettable to Buyers.
Sabrina Bianchi at Predictable Revenue takes that most uncomfortable of practices - the cold call - and delivers a primer to make any SDR, from novice to expert, feel comfortable in Cold Calling 101: Top 5 Benefits and How to Prepare.
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