DataFox Digest - Wednesday, November 25, 2015

DataFox Digest - Wednesday, November 25, 2015

Note: The DataFox Digest will not be published on Thursday or Friday. Happy Thanksgiving from the Foxes!

Insights from the experts

Rand Fishkin, co-founder of Moz, provides a bite-sized survey of the best ways to research keyword effectiveness in A Look at the Keyword Research Tool Universe in 2015.

Brandon Hickie, market insights manager at Openview Venture Partners, shows how having a proactive strategy for supporting your customers can be beneficial in Understanding the Difference Between Customer Success & Customer Service.

Leo Dirr of InsideSales explains how kindness can be the key to successfully executing sales tactics in Social Selling and the Law of Reciprocity.

Mike Renahan of HubSpot reveals why phrases like “let me talk to my manager” are killing your deals in 7 Commons Sales Phrases That Wreck Deals & What to Say Instead.

Art A. of Crazy Egg shares how using your sense of humor and common sense can help you sell more products in How To Write Product Descriptions That Don't Suck.

Recent company milestones

Major hires and promotions

AK Steel (West Chester, OH), announced that current director of finance Jaime Vasquez will be the company’s new VP of finance and CFO, Gregory A. Hoffbauer, current controller and CAO, will be taking over as VP controller and CAP, and treasurer David E. Westcott has been appointed treasurer and VP (company press release).

Alastin Skincare (Del Mar, CA), hired Diane Goostree, former CEO of Intrepid Therapeutics, as president and CEO (company press release).

Merchants Bancshares, Inc. (South Burlington, VT), announced the appointment of Geoffrey R. Hesslink, as president and CEO (company press release).

CoolaData (New York, NY), announced that COO and CTO of Answers Corporation (Saint Louis, MO), will be the newest member of their advisory board (company press release).

MEMEX (Vienna, VA), announced that Nathan Rudyk, a Canadian software and digital communications technology veteran, has joined its senior management team as VP of marketing (Market Wired).

Expansions and relocations

uBreakiFix (Orlando, FL), a leading tech repair brand, now has a location in Estero, FL (company press release).

Acquisitions and partnerships

An affiliate of Peak Rock Capital (Austin, TX), a private equity firm acquired Berner Food & Beverage (Roscoe, IL), a leading manufacturer of high quality shelf-stable, dairy-based food products and beverages to expand their portfolio in the food sector (company press release).

Sport-Tiedje GmbH (Germany), a European sportswear brand acquired Powerhouse Fitness (United Kingdom), a supplier of fitness wear as a part of their international expansion strategy (Business Wire).

Teva Pharmaceutical Industries (Petach Tikva, Isreal), a general pharmaceutical company entered into a partnership with Heptares Therapeutics (Welwyn Garden City, United Kingdom), a clinical-stage company creating transformative medications to develop a small molecule for the treatment of migraines (Business Wire).

Apple (Cupertino, CA), a communication and media device company has acquired Faceshift (Zurich, Switzerland), an avatar animation company to utilize their technology and make avatars’ emotional reactions sync with users in real time (TechCrunch).

pureLiFi (Edinburgh, Great Britain), a light communications company and Lucibel (Hong Kong, China), a lighting solutions designer announced a partnership to co-develop and market Europe's first, fully industrialized LiFi luminaire (company press release).

Funding (Herzliya, Israel), a provider of innovative data management and storage solutions, raised $15 million in a Series A round led by Magma Venture Partners (company press release).

WePiao (Kagoshima, China), a mobile ticketing platform, raised $234.8 million in a Series C round led by Beijing Cultural Assets Chinese Anci Films & Television Fund (Business Wire).

Vector Watch (London, England), a smartwatch manufacturer, raised $5 million in a Series A round led by GECAD Group (

Kabuku (Tokyo, Japan), a 3D printing technology startup, raised $6.1 million in a Series A round led by Global Brain (TechCrunch).

PhishLabs (Charleston, SC), a cybersecurity provider, raised $7 million in a Series B round led by Fulcrum Equity Partners (FinSMEs).

Thanksgiving reads

Culture can make or break a company, so much so many startup accelerators prioritize teams over ideas. Entrepreneur profiles eight business leaders, from MailChimp to HubSpot, Silicon Valley to Minneapolis, on concrete ways to foster happy, productive employees in Can't-Miss Advice: 8 Business Leaders Share How to Cultivate a Successful High-Performance Company Culture.

On a conference call with well-known CEO’s, Twilio cofounder and CEO Jeff Lawson asked one of his employee to name the company’s values. Her answer was totally wrong. That was Lawson’s wake-up call to change how Twilio’s mission and principles were articulated. First Round Capital profiles how his team built and articulated company values in Draw The Owl and Other Company Values You Didn’t Know You Should Have.

There’s nothing like cooking a Thanksgiving feast to make you appreciate restaurants. That’s no accident: a great deal of research goes into making the experience as positive as possible. Fast Company shares lessons on acing customer satisfaction that resonate well beyond food service in 5 Secrets for Delighting Your Customers from Danny Meyer’s Dining Empire.