Insights from the expertsAaron Ross, author of Predictable Review, demonstrates how positive reply rates give a more accurate measurement of the effectiveness of your company’s message than open rates in How Open Rates Are Lying To You: What To Track Instead.
Timo Rein, president and co-founder of Pipedrive, reveals how blocking all of your key activities before you propose any appointments and other calendar management tactics can help you meet your quota in 3 Powerful Calendar Management Tactics For Hitting Your Sales Targets.
Mike Brooks, founder of Mr. Inside Sales, shares lines to win over even the most unlikely of cold-calls in 12 Positive Statements to Help Your Sales Team Win More Deals.
Mike Renahan of HubSpot explains why creating a narrative is crucial for sales in Why Every Sales Rep Needs to Be a Master Storyteller.
Cyrus Shepard of Moz breaks down how search engine optimization theory and how topical links impact rankings in 7 Diagrams of How Topical Links Impact Rankings, in Theory and Practice.
Recent company milestones
Major hires and promotionsInnophos (Cranbury, NJ), appointed former business president of elastomers, electrical and telecommunications at Dow Chemical Company (Midland, MI) to CEO and president (company press release).
Expansions and relocationsCloudPay (Raleigh, NC) now has an office in the Philippines (Business Wire).
Acquisitions and partnershipsFacebook (Menlo Park, CA), an online social networking service announced a new partnership with Airtel (New Delhi, India), a multinational telecommunications service to bring its free mobile app to 17 African countries (company press release).
LumaStream (Waterloo, Canada), a low voltage LED light manufacturer, and Dobbs Stanford (Dallas, TX), an audio/visual representative firm announced a partnership to expand lighting sales and installation (company press release).
AMN Healthcare (San Diego, CA), leader and innovator in healthcare workforce solutions and staffing services acquired B.E. Smith (Lenexa, KS), a premier full-service healthcare interim leadership placement and executive search firm to expand its network of quality healthcare leaders (company press release).
Rambus (Los Altos, CA), a chip interface technologies and architectures company announced a partnership with Los Alamos National Laboratory (Los Alamos, TX), a multidisciplinary research institution to evaluate its Smart Data Acceleration (SDA) research program (company press release).
Metal Technology (Albany, OR), a custom manufacturing company specializing in reactive, refractory, and high temperature metals announced its partnership with NASA Johnson Space Center (Washington, DC), to develop the next generation of rocket engines (company press release).