Insights from the experts
Jason Lemkin, founder of SaaStr, provides strategies for hiring your first VP of sales in When the Player-Coach is Just That. And No More.
Craig Jamieson of Adaptive Business Services shares a conversation with David Brock of Partners In Excellence about how to optimize social selling in How I Work It – Social Selling with David Brock.
Loretta Lage of The Center For Sales Strategy demonstrates realistic expectations for your social selling campaigns in How to Avoid Setting Too-High Expectations in Media Sales.
Gail Axelrod, communications manager at Openview, shares Jeff Whatcott, CEO of Outlearn’s, story about starting his own successful company in Former Brightcove CMO Jeff Whatcott on the Road from CMO to CEO.
Justin Shriber of LinkedIn explains how social selling can boost your revenue during the next year in Sales Goes Social: Why Social Selling Is Shaking Things Up in The Digital Age.
Pete Caputa, VP of sales at Hubspot, challenges the hierarchy of business decision-making in Why You Should Talk to Lower-Level Employees Before Calling Decision Makers.
Managing your marketing budget
There are many opinions about the best ways to focus your marketing plan. The difficulty comes in deciding how to best use your budget to optimize your spending output. Neil Patel, co-founder of Crazy Egg, explains why you should be using your marketing budget to focus on conversion rate and search engine optimization in How Much Should You Spend on Conversion Rate Optimization Services and Products?