DataFox Digest - Wednesday, December 2, 2015

DataFox Digest - Wednesday, December 2, 2015

Insights from the experts

Robert Tas, SVP and CMO of Pegasystems, reveals how to gain repeat customers in a market of millennials in True Customer Centricity Requires the Merging of Marketing and IT.

Caitlin Ridge, director of communications at Lattice Engines, explores marketing trends and makes predictions for the upcoming year in I Like Big Stacks and I Cannot Lie.

Tomasz Tunguz, venture capitalist at Redpoint Ventures, explains how unicorns define success beyond the $1 billion mark in The Tech Press Cycle And Unicorns.

Peter Boyle of Crazy Egg breaks down why defining your USP could be the most important step you take in How to Dominate Your Industry With an Incredible USP.

Baiyin Zhou of Openview Venture Partners shares how taking risks, surrounding yourself with people who are smarter than you, and loving your business can make your hobby a success

Turning a Side Business into a Full Fledged Company: Lessons from the Founder of Email on Acid.

Recent company milestones

Major hires and promotions

Revolution Growth (Washington, D.C.), announced that Kristin Gunther, Ashley Larson, Meredith Balenske, and Chris Hughes have been appointed to VP of various departments (source).

Delphinus Medical Technologies (Plymoth, MI), appointed Francis X. Dobscha as its new VP of quality and regulatory affairs (source).

Scotiabank (Toronto, Ontario), appointed Ignacio Deschamps as strategic advisor to the president and CEO (source).

Guidant Financial (Bellevue, WA), hired Devin Miller as executive VP and Jen Dai as HR business partner (source).

Silent Circle (National Harbor, MD), appointed Andrew Pinder to its board of directors (source).

Acquisitions and partnerships

Altran (Paris, France), a global leader in innovation and high-tech engineering consulting, has partnered with Jaguar Land Rover (Coventry, UK), an automotive company, to develop and market a unique and ground-breaking open software platform (source).

Morneau Shepell (Toronto, Ontario), a provider of employee assistance programs, completed the acquisition of Bensinger, DuPont & Associates (Chicago, IL), a leader in problem gambling services, drug testing management and employee assistance programs, to expand their services globally (source).

Aflac (Columbus, GA), a supplemental insurance company, has partnered with EZShield (Palo Alto, CA), a provider of fraud protection solutions, to expand its offerings to fraud protection (source).

Freeman (Dallas, TX), a brand experience company, and DoubleDutch (Francisco, CA), a provider of mobile event apps, have partnered to provide personalized technology access to their customers (source).

Credit unions PenFed (Arlington, VA), and Army & Air Force Exchange Service (Dallas, TX), have merged to expand the services available to their members (source).


ORIC Pharmaceuticals (San Francisco, CA), a cancer therapy company, raised $53 million in a Series B round led by The Column Group (source).

Surefire Medical (Westminster, CO), a commercial stage company developing a new class of direct-to-tumor delivery systems, raised $15 million in a Series C round led by Tullis Health Investors (source).

M-KOPA (Nairobi, Kenya), an energy service for off-grid customers, raised $19 million in a Series E round led by Generation Investment Management (source).

TrapLight Games (Helsinki, Finland), a mobile game developer, raised $1.38 million in its latest round of funding led by Initial Capital (source).

Osaro (San Francisco, CA), a developer of advanced machine learning, raised $3.3 million in seed funding from Scott Banister, Jerry Yang’s AME Cloud Ventures, and Peter Thiel (source).

Giving Girl Power a New Meaning

Hillary Clinton, Ruth Bader Ginsburg, and Malala Yousafzai are a testament to the strength of women in the 21st Century. Despite the increasing number of strong role models, there is still a scarcity of women entrepreneurs in the world of business. Ryan Scott of Forbes shows how the launch of Women Entrepreneurs Day on November 20, 2014 has empowered many impoverished women to take action in Best Way To Save The World? Put Women In Charge.