DataFox Digest - Tuesday, November 10, 2015

DataFox Digest - Tuesday, November 10, 2015

Insights from the experts

Jason Lemkin, founder of SaaStr, talks about what quality of life means when you’re working 20 hours a day in Quality of Life: What Does It Mean For A Start-Up?

Neil Patel, founder of Crazy Egg, explores the dark side of purely data-driven decisions in How Data Can Ruin Your Conversion Optimization Strategy.

Anum Hussain, senior growth marker at Sidekick, shares lessons learned about the importance of meeting in person in 7 Stats That Explain Why We Need Face-to-Face Networking.

Paul Adams, former UX researcher at Google and current VP of Product at Intercom, talks about the need for designers to empathize with coworkers as well as customers in The Other Side.

Leslie Ye of HubSpot gives actionable productivity tips for sales reps (and for everyone, really) to avoid open-office floor plan hassles and more in 5 Easy Ways to Be 5x More Productive.

Kevin O’Malley, VP of Demand Generation at SalesLoft, explains how account-based sales development can improve team dynamics in 5 Ways Account-Based Sales Development Boosts Your Team’s Morale.

Recent company milestones

Major hires and promotions

Silicon Valley Bank (Santa Clara, CA) named Bruce Wallace as Chief Digital Officer and Michael Dreyer as COO effective November 11 (company press release).

NTS (Calabasas, CA) hired Dr. Vicki Panhuise as President of Testing (company press release).

Siebert Brandford Shank (New York, NY) announced that Henry Cisneros, the Hon. William C. Thompson, Sean Duffy and Victor Miramontes would join its ownership team (company press release).

Arnold Worldwide (Boston, MA) hired Nisha Dass as EVP Global Director, Business Strategy & Analytics, Corporate Strategy (company press release).

Spring Bank Pharmaceuticals (Milford, MA) named Dr. Nezam Addhal as Chief Medical Officer (company press release).

Stoneridge Inc (Warren, OH) named Alisa Nagle as Chief Human Resources Officer (company press release).

Expansions and relocations

Barilla (Bannockburn, IL) opened its new Region Americas Headquarters in Northbrook, IL (company press release).

Acquisitions and partnerships

Balmoral Funds (Los Angeles, CA) acquired Enesco (Itasca, IL), a gift, toy and home and garden retailer (company press release).

Horizon Blue Cross Blue Shield New Jersey (Newark, NJ) partnered withAbilTo to offer remote therapy for patients who suffered a cardiac event (Mobi Health News).

Blue Coat Systems (Sunnyvale, CA) acquired Elastica (San Jose, CA) in a deal worth $280 million (ZDnet).

Agree Realty (Framington Hills, MI) announced a partnership to develop up to 10 Burger King restaurants in Arizona, Utah, Montana, Wyoming, North Dakota, and Minnesota (Agree press release).


Beekeeper Data (Madison, WI) raised $550,000 in a seed round led by Wisconsin Investment Partners (company press release).

NightstaRx (London, UK) raised $35 million in a Series B round led by New Enterprise Associates (company press release).

Aminex Therapeutics (Kirkland, WA) raised $4 million in a Series A round including fifteen new shareholders (company press release).

POP (Irvine, CA) raised $6 million in a Series A round led by Nexus Venture Partners (company press release).

Broomly (Austin, TX) raised $1.3 million in a seed round led by Hugh Forrest, director of SXSW Interactive (company press release).

Conference Spotlight: Future of Money & Technology

Deciding which conferences to attend in December? We’ll help jumpstart your research process. The Future of Money & Technology 2015 conference, heldDecember 1st in San Francisco, features sponsors like First Data Corporation and VentureBeat and attendees including 500 Startups, LendUp and Mozilla. See the full sponsor and attendee list on our Conference Explorer. Read an article you think we should feature? Reply to this email or shoot us a note at

Want more triggers and tips? Read more on the DataFox blog.

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Until next time,
Team DataFox