Insights from the expertsMackenzie Fogelson, CEO of Mack Web, argues that content marketing is hitting diminishing returns - and spells out what that means for demand generation - in Why Content Strategy Isn't Enough.
Josh Kraus of PipeDrive provides practical tips for getting through those dreaded performance reviews in 8 Steps to Conducting an Annual Sales Review.
Leslie Ye of HubSpot applies psychology to sales activities like cold-calls in 5 Science-Backed Ways to Get a Skeptical Buyer to Trust You.
Lolly Spindler of xoombi gives a beginner’s guide to inbound marketing (and cautionary tales about jumping in too quickly) in 5 Inbound Marketing No Nos.
Building your prospect list? DataFox breaks down efficient prospecting in 4 Ways to Nail Sales Prospecting with DataFox.
Becca Lindegren of TrackMaven writes about leveraging your employees to create an in-house content team in A 9 Step Guide for Creating an Employee Blogger Program.
Jared Brown, CTO and founder of HubStaff, explains how his company uses Trello to keep track of demand generation projects in Using Trello to Manage Marketing Projects and Support Issues.
Mike Renahan of HubSpot argues that time-wasters - reading the news, checking Twitter, or just chatting with coworkers - can actually make you more efficient in Want to Be More Productive? Give In to Your Biggest Distraction.