Insights from the experts
Jim Thompson of The Center For Sales Strategy breaks down the most important qualities of successful investors in What's New? 10 Fundamentals You Have to Have Before Investing in Anything New.
Nicholas Little of Hubspot shows how seeking out feedback, acting on facts instead of feelings, and always having a backup plan can elevate your sales strategies in 8 More Secrets of Master Salespeople (And 11 Mistakes to Unlearn).
Steve Anderson and Dave Stein, co-authors of Beyond the Sales Process: 12 Proven Strategies for a Customer-Driven World, demonstrate how to reach potential customers more effectively in A Fatal Miscalculation.
Joy Hawkins of Moz explains how to avoid common SEO mistakes in The 9 Most Common Local SEO Myths, Dispelled.
Leah Bell of SalesLoft shares some insights from John Barrows of the commonly overlooked toughest job in the sales world in Setting Qualified Meetings is the Hardest Job In Sales.
Tomasz Tunguz, venture capitalist at Redpoint Ventures, shares his evaluation of the latest party funding round trends in Party Rounds In Seeds - Just Getting Started Or Has The Clock Struck Midnight?
A history of unicorns
Merriam Webster’s dictionary defines a unicorn as “an imaginary animal that looks like a horse and has a straight horn growing from the middle of its forehead,” but in the world of startups, we know that unicorns are far from imaginary. So, where did these new-age unicorns come from? Hiten Shah, co-founder of Crazy Egg and KISSmetrics, reveals where the term originated and how it has evolved into the rare, aspirational, and magical “creatures” we know today in A Short History of Unicorns.