DataFox Digest - Thursday, November 5, 2015

DataFox Digest - Thursday, November 5, 2015

Insights from the experts

Neil Patel, founder of KISSmetrics and Crazy Egg, crunched the numbers on 100 million articles to find the keys to going viral, from positivity to long-form content, in Why Content Goes Viral: 7 Insights Learned from Analyzing 100 Million Articles.

Phil Keene, manager of demand generation at TinderBox, argues that using the popular technique of using a local presence in outbound sales can backfire in 3 Reasons to Stop Using Local Presence in Outbound Sales.

Mike Renahan of HubSpot, applies the Keep-It-Simple-Stupid principle to sales with Harvard Business School studies, examples and tips in Keep it Simple, Stupid: 3 Tips to KISS and Make Deals in Sales.

Sally Duby, General Manager, West of Bridge Group, explains what makes a sales job attractive to millennials in New Thinking for a New Wave of Sales Candidates.

Nichole Elizabeth DeMeré writes in SaaScribe about the leveraging the customer success gap - the disconnect between what customers want and what the product delivers - to create new opportunities in Retention Opportunities are Hidden within the Success Gap.

Tom Hasselman, Senior Manager of Product Marketing at SalesForce, breaks down the Thanksgiving weekend trends that are already shaping up, from REI's #OptOutside to Kanye's sneakers, in Black Friday and Cyber Monday 2015 Social Trends and Analysis from Salesforce.

Recent company milestones

Major new hires and promotions

Human Longevity Inc (San Diego, CA) hired Sally A. Howard as Head of Regulatory Affairs and Policy (company press release).

M&T Bank (Buffalo, NY) announced a series of regional promotions: Tom Comiskey as New Jersey Region President; Michael Weinstock to Market President for Connecticut; and Frank Micalizzi to Region President and Paula Mandell to Area Executive for the New Jersey-Westchester County, NY, Rockland County, NY and Connecticut regions (company press release).

Alaska Air Group (Seattle, WA) elected Kyle Levine as VP of Legal and General Counsel, effective January 1, 2016 (company press release).

FleishmanHillard (St. Louis, MO) hired John Saunders as President and CEO (company press release).

Expansions and relocations

Silicon Valley Data Science (Mountain View, CA) will open an office in the Loop District of Chicago, IL and expand its Chicago-area team there (company press release).

Integreon (New York, NY) will move to a new global delivery center in Mumbai, India (company press release).

Natural Grocers (Lakewood, CO) will open a store in Bountiful, UT, its fourth in that state, on November 17th (company press release).

Acquisitions and partnerships

Equinix (Redwood City, CA) acquired Bit-Isle, Inc (Japan) to strengthen its position in Asia-Pacific (Equinix press release).

RAZR Marketing (Minneapolis, MN), a technology and marketing services company, acquired Larsen Design, a branding agency (RAZR press release).

Concur (Bellevue, WA) and AccorHotels (France) partnered to provide integrated travel and expense management services for business travelers (joint press release).


Yello (Chicago, IL), a mobile recruiting platform, raised $5 million in a Series B round led by Argentum Group (The PE Hub).

Sirqul (Seattle, WA), an Internet of Things startup, raised $5 million in a Series A round whose participants included Rudy Gadre and Owen Van Natta (company press release).

BuildingConnected (San Francisco, CA) a bid management solution, raised $8.5 million in a Series A round led by Crosslink Capital (company press release).

Hack of the day

Do you ever find that you're much more productive when you're on a long flight? Bryan Guido Hassin, cleantech entrepreneur, has made "airplane time" part of his weekly routine: he'll block out a day with limited Internet access, no phone calls and no distractions while he plows through his work. Some forced heads-down time can help you knock off those important but non-urgent items on your to-do list (via Inc).