Insights from the expertsNeil Patel, co-founder of Crazy Egg and Hello Bar, shows how major site design, lack of heatmap testing, and exclusively testing micro conversions is can be misleading in You’re Wasting Your Time on These 3 Conversion Strategies.
Kyle Lacy, head of marketing strategy at Openview Venture Partners, shares X.ai’s CEO Dennis R. Mortensen’s tips to develop a more effective company in X.ai’s Dennis R. Mortensen on Why Every Employee Should Have a Personal Assistant.
Ronell Smith, content strategist at RS Consulting, urges us to look at marketing reports more wholistically in When Data Just Isn't Enough: The Hidden Context that's Key to Content Loyalty.
Lolly Spindler, content marketing manager at Xoombi, shares answers to your next gen selling questions in What is Social Selling? Answers from 3 Top Social Sellers.
Leslie Ye of HubSpot exposes how cold calling, hard selling, relying on scripts, and using volume as a success metric are hurting your outbound sales in 4 Major Outbound Sales Mistakes You Need To Stop Making Today.
Recent company milestones
Major hires and promotionsOpenTable (San Francisco, CA), announced that Christa Quarles, OpenTable’s CFO since May 2015, has been appointed CEO (company press release).
AmerisourceBergen Corporation (Chesterbrook, PA), announced that Steven H. Collis the president and CEO of Amerisource will be the new chairman of the board (Business Wire).TriPlay (Newark, NJ), hired former VP of streaming service marketing and sales at SiriusXM (Detroit, MI), Matt Downing as CMO (company press release).
Expansions and relocationsChicken Salad Chick (Auburn, AL) now has a location in Gainesville, FL (company press release).
Acquisitions and partnershipsLightSpeed POS (Montreal, Quebec), an online retail company, acquired SEOshop (Amsterdam, Netherlands), the fastest growing eCommerce company in Europe to enable merchants to offer a unified in-store and online omnichannel customer experience (company press release).
Jive Software (Palo Alto, CA), the leading provider of modern communication and collaboration solutions for business has partnered with Egnyte (Mountain View, CA), the market leader in adaptive enterprise file services to let all companies collaborate in Jive that have files stored in Egnyte (company press release).
Sandler Partners (Hermosa Beach, CA), a distributer of connectivity and cloud services partnered with Broadvoice (Winnetka, CA), a provider of hosted voice and data products to allow Sandler Partner’s technology sales partners access to Broadvoice’s technology (company press release).
QuestionPro (Seattle, WA), a provider of online survey software partnered with XING (Hamburg, Germany), a career-oriented social network to allow for XING premium users to take advantage of QuestionPro's Professional Feature sets for free (company press release).
Cisco (San Jose, CA), a worldwide leader in IT signed a memorandum of intent with Infocomm Investments (Redwood City, CA), a startup investment company to identify and nurture Singapore-focused start-ups to participate in the Cisco-Technopreneur Action Group, Platform Accelerated Start-ups (Market Wired).
TRACE International (Annapolis, MD), an anti-bribery standard setting organization partnered with PYXERA Global (Washington, DC), a nonprofit that focuses on creating partnerships and Invest in Africa to raise compliance standards in Ghana (company press release).