DataFox Digest - Thursday, November 19, 2015

DataFox Digest - Thursday, November 19, 2015

Insights from the experts

Neil Patel, co-founder of Crazy Egg and Hello Bar, shows how major site design, lack of heatmap testing, and exclusively testing micro conversions is can be misleading in You’re Wasting Your Time on These 3 Conversion Strategies.

Kyle Lacy, head of marketing strategy at Openview Venture Partners, shares’s CEO Dennis R. Mortensen’s tips to develop a more effective company in’s Dennis R. Mortensen on Why Every Employee Should Have a Personal Assistant.

Ronell Smith, content strategist at RS Consulting, urges us to look at marketing reports more wholistically in When Data Just Isn't Enough: The Hidden Context that's Key to Content Loyalty.

Lolly Spindler, content marketing manager at Xoombi, shares answers to your next gen selling questions in What is Social Selling? Answers from 3 Top Social Sellers.

Leslie Ye of HubSpot exposes how cold calling, hard selling, relying on scripts, and using volume as a success metric are hurting your outbound sales in 4 Major Outbound Sales Mistakes You Need To Stop Making Today.

Recent company milestones

Major hires and promotions

OpenTable (San Francisco, CA), announced that Christa Quarles, OpenTable’s CFO since May 2015, has been appointed CEO (company press release).

Contractor Management Services (Phoenix, AZ), appointed former deputy general counsel and VP of HR at NJOY (Scottsdale, AZ), Rebecca Collins to general counsel and CCO (company press release).

AmerisourceBergen Corporation (Chesterbrook, PA), announced that Steven H. Collis the president and CEO of Amerisource will be the new chairman of the board (Business Wire).

TriPlay (Newark, NJ), hired former VP of streaming service marketing and sales at SiriusXM (Detroit, MI), Matt Downing as CMO (company press release).

Wedge Networks (Calgary, Alberta), announced that James Hamilton, a Wedge Networks board member since 2013 as CEO (company press release).

Expansions and relocations

Chicken Salad Chick (Auburn, AL) now has a location in Gainesville, FL (company press release).

Mercedes-Benz (Montvale, NJ) opened a new west coast campus in Long Beach, CA (company press release).

Main Event Entertainment (Plano, TX) now has a location in Kansas City, MO (company press release).

First South Bank (Washington, NC) has successfully relocated its office in Lumberton, NC (company press release).

QuestionPro (Seattle, WA) now has an office in Munich, Germany (company press release).

Acquisitions and partnerships

LightSpeed POS (Montreal, Quebec), an online retail company, acquired  SEOshop (Amsterdam, Netherlands), the fastest growing eCommerce company in Europe to enable merchants to offer a unified in-store and online omnichannel customer experience (company press release).

Jive Software (Palo Alto, CA), the leading provider of modern communication and collaboration solutions for business has partnered with Egnyte (Mountain View, CA), the market leader in adaptive enterprise file services to let all companies collaborate in Jive that have files stored in Egnyte (company press release).

Sandler Partners (Hermosa Beach, CA), a distributer of connectivity and cloud services partnered with Broadvoice (Winnetka, CA), a provider of hosted voice and data products to allow Sandler Partner’s technology sales partners access to Broadvoice’s technology (company press release).

QuestionPro (Seattle, WA), a provider of online survey software partnered with XING (Hamburg, Germany), a career-oriented social network to allow for XING premium users to take advantage of QuestionPro's Professional Feature sets for free (company press release).

Cisco (San Jose, CA), a worldwide leader in IT signed a memorandum of intent with Infocomm Investments (Redwood City, CA), a startup investment company  to identify and nurture Singapore-focused start-ups to participate in the Cisco-Technopreneur Action Group, Platform Accelerated Start-ups (Market Wired).

TRACE International (Annapolis, MD), an anti-bribery standard setting organization partnered with PYXERA Global (Washington, DC), a nonprofit that focuses on creating partnerships and Invest in Africa to raise compliance standards in Ghana (company press release).


First Aid Shot Therapy (Burlingame, CA), consumer healthcare company focused on over-the-counter medicine in liquid shot form, raised $24 million in a Series C round led by Johnson & Johnson Innovation (company press release).

Therabron (Rockville, MD), a company specializing in respiratory diseases, raised $6.75 million in a Series B round led by Brace Pharma Capital (MedCity News).

APX Labs (Herndon, VA), a smart glasses software developer, raised $13 million in its latest funding round led by GE Ventures (TechCrunch).

TutorGroup (Shanghai, Shanghai), an online education provider, raised $200 million in a Series C round led by GIC (Reuters).

PresenceLearning (San Francisco, CA), a provider of online speech therapy, raised $25 million in a Series C round led by Catalyst Investors (FinSMEs).

Conference spotlight: Mobile Innovation Summit

Looking to meet potential customers or investees in the mobile space? The Mobile Innovation Summit (December 1-2 in San Francisco, CA) is the most important event on the calendar for those looking to utilize new technologies and digital capabilities within their mobile team. Thinking of attending? Want to prioritize your meetings? See who’s speaking and get information on their executives, company profiles, competitors and more using the DataFox Conference Explorer.