Insights from the expertsLarry Kim, founder and CTO of WordStream, explains how to reach your Twitter follower goals the right way in The Ridiculously Smart Guide to Buying Legit Twitter Followers.
Dave Boyce, SVP of the momentum strategy team at InsideSales, illuminates how going outside the think tank is the best way for your customers to understand who you are in The Answers Are Not In This Room.Brandon Redling, the leader of growth at PersistIQ, outlines how to get past some sales barriers in Getting Past the Gatekeeper and Talking with the Decision Maker.
Leslie Ye of HubSpot illustrates how the B.R.I.E.F. method of writing sales emails can help increase your numbers in The Simple 5-Step Method for Writing Sales Emails Prospects Will Actually Read.
Ian Watson of Moz shows how technology can be the solution to making sense of large amounts of data Let Data Take the Wheel – Using API-Integrated Reporting Dashboards.
Recent company milestones
Major hires and promotionsHuron Consulting Group (Chicago, IL), announced that Gary Anthony and Shari Breuer have been appointed as managing directors in the company’s healthcare practice (source).
Expansions and relocationsHUYA Bioscience International (San Diego, CA), the global leader in accelerating drug discovery and development of biopharma innovation, now has an office in Seoul, South Korea (source).
Acquisitions and partnershipsInterContinental Hotels Group (Brierley Hill, Great Britian), a leading hotel company, and Uber (San Francisco, CA), a transportation provider, announced a rewards program collaboration (source).
ABF Logistics, an ArcBest company (Fort Smith, AR), that provides third-party logistics, acquired Bear Transportation Services (Plano, TX), a non-asset truckload brokerage firm, to drive their growth and productivity (source).
PowerSecure International (Wake Forest, NC), a provider of utility and and energy technologies to electric utilities, acquired ESCO Energy Services (Lenox, MA), a company that helps retrofit utility plants to become more environmentally friendly (source).
Ampco-Pittsburgh Corporation (Pittsburgh, PA), a producer of forged and cast engineered products for the worldwide steel and aluminum industries, acquired Akers AB (Avonmore, PA), a producer cast and of forged rolls, to diversify and grow its business (source).