DataFox Digest - Monday, November 9, 2015

DataFox Digest - Monday, November 9, 2015

Insights from the experts

Gregory Ciotti of Help Scout spent five minutes drafting an email. It got him a LifeHacker piece that was a runaway success. Here's how: The 5-Minute Email That Earned Me 200,000 Views.

Shai Alfandary, executive at Ringlead, argues that despite the current metrics craze, more data can mean more problems in Wine, Chocolate and Data.

Jason Lemkin, cofounder of EchoSign, responds to a Quora user who wants to know if increased prices will mean increased sales in After finding out my competitors pricing was 300% higher up front, should I increase the cost so I don't seem "cheap?"

Jeremy Boudinet, marketing director at Ambition, explores the similarities between lawyers winning cases and sales reps closing deals in B2B SaaS Sales Reps: Think Like a Lawyer.

Benjamin Estes, senior consultant at Distilled, explains how content, web development, and leadership teams should coordinate an SEO initiative in 3 Core Pieces of the SEO Puzzle to Boost Your Enterprise Success.

Frank Geric, senior director of marketing at xoombi, lays out how to build a manageable, successful content generation schedule in 5 Keys to Building a Great Content Map and Editorial Calendar.

Matt Amundson of EverString gets into the Spectre spirit and asks, Which James Bond Marketer Are You?

Recent company milestones

Major new hires and promotions

Barclays (London, UK) announced that Gerry Grimstone, chairman of Standard Life, would join the bank's board on January 1st (New York Times).

First Potomac Realty Trust (Bethesda, MD) promoted Robert Milkovich from COO to CEO (company press release).

Loyalty 360 (New York, NY) appointed Bob Macdonald, president and CEO ofBond Brand Loyalty (Toronto, Canada), to its board of advisors (joint press release).

DuPont (Wilmington, DE) announced that its interim chair and CEO, Edward D. Breen, would retain those positions permanently (company press release).

VirMedica (Philadelphia, PA), a platform to help patients access biopharmaceutical products, hired John H. Johnson as the Executive Chairman of the Board of Directors (company press release).

Expansions and relocations

Gander Mountain (Saint Paul, MN), a specialty outdoor retailer, opened a new location in Chesterfield, MO (company press release).

BB&T (Winston-Salem, NC) opened 239 branches in Pennsylvania, Maryland, New Jersey and West Virginia under the company's banner today (company press release).

Red Robin Gourmet Burgers (Greenwood Village, CO) will open its newest restaurant in Lakewood, CO in two weeks (company press release).

Acquisitions and partnerships

Ericsson (Stockholm, Sweden) and Cisco (San Jose, CA) will partner to offer networking technologies and services (VentureBeat).

Boeing (Seattle, WA) and Jet Airways (Mumbai, India) announced an order for 75 7373 MAX 8 airplanes, the largest order in Jet Airways' history (company press release).

Mad Mobile, Inc (Tampa, FL), a web-to-mobile platform, acquiredKidoZen (Miami, FL), an enterprise mobile app platform, for $150,000 (

Shadowfax (Guragon, India), a hyperlocal delivery service, acquiredPickingo (Guragon, India), a B2B delivery service, for an undisclosed amount (VCCircle).

Deliv (Menlo Park, CA), a crowdsourced delivery company, acquiredZipments (New York, NY), a same-day delivery company, for an undisclosed amount (company press release).


Match Group, Inc (New York, NY), owner of Tinder and OkCupid, has launched a roadshow for its initial public offering, with JP Morgan Securities and BofA Merrill Lynch acting as leading bookrunners (company press release).

CB Insights (New York, NY) raised $10 million in a Series A round led by RSTP(TechCrunch).

SkySpecs (Ann Arbor, MI), a drone provider, raised $3 million in a series A round led by Venture Investors LLC, Invest Michigan and Huron River Ventures (Crain's Detroit).

Zilingo (Singapore), an ecommerce startup, raised $1.88 million in a seed round led by Beenext and Sequoia Capital (Tech in Asia).

Chart of the day

Tomasz Tunguz of Redpoint Ventures breaks down the tepid year for software startup IPOs and acquisitions - and explains why 2016 might be better - in 2015 Software Startup IPOs And M&A - What Does The Data Imply For 2016?

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Until next time, Team DataFox