Insights from the expertsGregory Ciotti of Help Scout spent five minutes drafting an email. It got him a LifeHacker piece that was a runaway success. Here's how: The 5-Minute Email That Earned Me 200,000 Views.
Shai Alfandary, executive at Ringlead, argues that despite the current metrics craze, more data can mean more problems in Wine, Chocolate and Data.
Jason Lemkin, cofounder of EchoSign, responds to a Quora user who wants to know if increased prices will mean increased sales in After finding out my competitors pricing was 300% higher up front, should I increase the cost so I don't seem "cheap?"Jeremy Boudinet, marketing director at Ambition, explores the similarities between lawyers winning cases and sales reps closing deals in B2B SaaS Sales Reps: Think Like a Lawyer.
Benjamin Estes, senior consultant at Distilled, explains how content, web development, and leadership teams should coordinate an SEO initiative in 3 Core Pieces of the SEO Puzzle to Boost Your Enterprise Success.
Frank Geric, senior director of marketing at xoombi, lays out how to build a manageable, successful content generation schedule in 5 Keys to Building a Great Content Map and Editorial Calendar.
Matt Amundson of EverString gets into the Spectre spirit and asks, Which James Bond Marketer Are You?
Recent company milestones
Major new hires and promotionsBarclays (London, UK) announced that Gerry Grimstone, chairman of Standard Life, would join the bank's board on January 1st (New York Times).
Expansions and relocationsGander Mountain (Saint Paul, MN), a specialty outdoor retailer, opened a new location in Chesterfield, MO (company press release).
Acquisitions and partnershipsEricsson (Stockholm, Sweden) and Cisco (San Jose, CA) will partner to offer networking technologies and services (VentureBeat).
FundingMatch Group, Inc (New York, NY), owner of Tinder and OkCupid, has launched a roadshow for its initial public offering, with JP Morgan Securities and BofA Merrill Lynch acting as leading bookrunners (company press release).
Chart of the dayTomasz Tunguz of Redpoint Ventures breaks down the tepid year for software startup IPOs and acquisitions - and explains why 2016 might be better - in 2015 Software Startup IPOs And M&A - What Does The Data Imply For 2016?
Image courtesy of tomtunguz.com
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