DataFox Digest - Monday, February 22, 2016

DataFox Digest - Monday, February 22, 2016

Insights from the experts

Aaron Ross, author of Predictable Revenue, challenges you to think about your job from a different perspective in 5-min pitch tune-up.

Greg Alexander, partner at Sales Benchmark Index, shares his conversation about defining your company with John Myers, CEO at Rentokil Initial, in Case Study: How to Execute Your Revenue Growth Strategy.

Jason Lemkin, founder of SaaStr, sits down with Ryan Smith, CEO of Qualtrics, to discuss his unicorn story in A Discussion with Ryan Smith, CEO of Qualtrics: The New Enterprise Sales Guy.

Dr. Peter Meyers, marketing scientist at Moz, shows how Google’s advertising changes can affect you in Four Ads on Top: The Wait Is Over.

Anthony Caliendo, author of The Sales Assassin - Master Your Black Belt In Sales, explains how dedication and goal setting can increase revenue in 9 Belts to Sales Assassin Mastery.

David Brock of Partners In Excellence demonstrates why sales and marketing are sequential not separate in It’s Not “Integrated Sales And Marketing,” It’s “Interleaved Sales And Marketing"

George Mathew of Crazy Egg shows how important consumer trust is in an online business in How To Build Trust To Improve Website Conversions.

Teaching By Example

No two startups are the same, but the best way to navigate the first few years of a budding business is to learn from other companies that have been down a similar path. Erik Rannala, co-founder and managing partner at Mucker Capital, reveals common startup mistakes and explains how to set yourself up for success in 4 Success Secrets Startups Can Learn From eBay.