DataFox Digest - Monday, December 7, 2015

DataFox Digest - Monday, December 7, 2015

Insights from the experts

Mark Suster, general partner at Upfront Ventures, shows how Twitter reminded him to stay true to himself in Stay Focused On Your Goals Not Your Critics.

Spencer Lanoue, content marketer at UserTesting, shares his favorite books that will help you be the best leader you can be in The 11 Best Books for Product Managers.

Will Critchlow, founder of Distilled, highlights some easy strategies to succeed in a fast-changing search-based marketplace in SEO Split-Testing: How to A/B Test Changes for Google.

Lindsay Kolowich of Hubspot reveals the unlikely tactics some outstanding executives implement in their workplaces in The Unusual Routines of Business Moguls.

Bernie Reeder of Yesware explains how tracking email engagement metrics, month-to-date sales activities, and activity vs. engagement data will help your grow revenue 8 Metrics That Will Make You A More Effective Sales Manager.

Recent company milestones

Major hires and promotions

BrainStorm Cell Therapeutics (New York, NY), announced that Dr. Revital Geffen-Aricha has been appointed VP of research and development (source).

Marriott International (Annapolis, MD), announced that Leeny Oberg will take over as CFO on January 1, 2016 (source).

Pica8 (Palo Alto, CA), hired Dan Tuchler as VP of product management (source).

Keystone Foods (West Chester, PA), named Devin Cole president of Keystone U.S. (source).

HollyFrontier Corporation (Dallas, TX), announced that George Damiris has been promoted to president and CEO (source).

Expansions and relocations

Actis (London, UK), a private equity investor in emerging markets, announced the opening of a permanent office in New York, NY (source).

Acquisitions and partnerships

Express Scripts (St. Louis, MO), a health care delivery company, has partnered with Livongo Health (Mountain View, CA), a diabetes management company, to provide diabetes management tools to its clients (source).

Arterys Inc. (San Francisco, CA), a medical imaging company, has partnered with GE Healthcare (Chalfont St. Giles, Great Britain), a provider of transformational medical technologies and services, to launch its new Arterys System (source).

Medicines360 (San Francisco, CA), a global nonprofit pharmaceutical company, announced a partnership with Marie Stopes International (London, UK), a global nonprofit family planning organization, to expand access to Medicines360's hormonal intrauterine device, LNG IUS, bringing further contraceptive options to the women of Kenya (source).

ORR Protection Systems (Louisville, KY), a safety system distributor, announced that it will represent the NOTIFIER brand by Honeywell Safety Products (Morristown, NJ), a home and environmental safety manufacturing company, in a national program for mission critical markets such as telecommunications and data centers (source).

CloudMine (Philadelphia, PA), a leading mobile backend-as-a-service mBaaS platform for healthcare and life science organizations, partnered with Xamarin (San Francisco, CA), an enterprise mobile development and quality platform, to release their connected healthcare cloud component (source).


SeamlessDocs (Ft. Lauderdale, FL), a platform that allows users to to transform PDFs into click-and-submit forms, raised $5 million in a Series A round led by Govtech Fund (source).

ASLAN Pharmaceuticals (Singapore), a pharmaceutical company that develops novel medications, raised $34 million in a Series C round led by Temasek Holdings (source).

Gigster (San Francisco, CA), an app development company, raised $10 million in a Series A round led by Andreessen Horowitz (source).

Masabi (Boston, MA), a mobile ticketing and fare collection company, raised $12 million in their latest round of funding led by Keolis and Lepe Partners (source).

Boomf (London, UK), a personalized marshmallow producer, raised $1 million in its latest round of funding led by Andy Phillips and Jo Staveley (source).

Destroying the User Experience

Ads that pop up and play automatically are becoming more and more difficult to discard. Although the hidden exit button in automatic ads is a calculated move, it could be doing more harm than good. Sydney Ember of the New York Times tells the story of the battle between automatic advertisements and users in X Marks The Spot That Makes Online Ads So Maddening.