DataFox Digest - Friday, March 25, 2016

DataFox Digest - Friday, March 25, 2016

Insights from the experts

Jim Keenan, CEO and President of A Sales Guy, demonstrates how Snapchat can be an effective sales tool in Are You Using Snapchat For Sales?

Eric Estrella of Sales Benchmark Index provides tips for making good investment choices in Locating Hidden Upside in the Go-to-Market Strategy.

Sean McPheat, founder and managing director of MTD Sales in Training, provides a template for re-engaging leads that fell through the cracks in Use This 23 Word Email To Shake Up Stale Deals.

Peter Mollins of KnowledgeTree recaps this week’s MarTech conference, from account-based marketing to cross-team coordination, in Takeaways from MarTech.

Tomasz Tunguz of Redpoint Ventures stresses the importance of timing your outreach in  Seizing The User's Point Of Maximum Intent.

Weekend reads

Brittany Fuller writes in HubSpot about the keys to a getting a convincing, authentic testimonial in 100 Questions to Ask During a Sales Case Study Interview.

First Round Capital profiles Anne Dwane, CEO of Zinch, as she discusses the gamer, beginner and growth mindsets that led to her success in The ‘Adaptable Leader’ is the New Holy Grail — Become One, Hire One.

Brandon DeWitt of OpenView Labs provides managers with a way to connect with, nurture and empower their employees in Every Manager Should Use This Employee Career Development Plan.