DataFox Digest - Friday, January 8, 2016

DataFox Digest - Friday, January 8, 2016

Webinar: the Data-Driven Salesperson

Next Friday, January 15th at 10am PT/1pm ET

Prospecting can be wildly effective, but only if done right. You need to craft and deliver the right messages to the right people at the right time.

Join DataFox CEO Bastiaan Janmaat and ToutApp Head of Pipeline Development Daniel Barber next Friday to learn all about data-driven prospecting.

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Insights from the experts

Rand Fishkin, co-founder of Moz, explains how to tailoring your marketing tactics to the shape of your niche's keyword demand distribution curve and increase your sale in Using Your Niche's Demand Distribution Curve to Improve Your SEO, Social, and Content Strategy - Whiteboard Friday.

Keith Rosen, author of Coaching Salespeople Into Sales Champions, examines the benefits that communication between teammates can bring to sales training in Peer-to-Peer Coaching: Your New Secret Weapon.

Matt Sharrers, partner at Sales Benchmark Index, shares his conversation about a different perspective on marketing effectiveness with Fred Florjancic, chairman of the board at Ramsey Industries, in How the Board Views Sales and Marketing Effectiveness.

Alex Hisaka, head of global content marketing at LinkedIn, explains how anticipating product questions through social media can help your sales in Social Selling Tips of the Week: Start Your Engine.

Lolly Spindler, content marketing manager at Xoombi, demonstrates how being transparent and increasing site speed can increase your conversion rates in 8 CRO Tips and Tricks.

Shelley Cernel of Knowledge Tree shows how being more social, setting goals, and using technology can help your sales during 2016 in 9 New Year’s Resolutions for Successful Sales Reps.

Jason Lemkin of SaaStr shares why there is no need to panic as the stock market is fluctuating in How Awful It Was in ’08-’09 … And What We Learned.

Mike Renahan of HubSpot explores just how much enjoying your work can pay off in Want to Be Productive? Learn to Love Your Job.

Weekend Reads

Sydeny Finkelstein of Harvard Business Review is an expert on what make a great leader stand out. She has identified personality traits that lead to success and how to integrate them into your life for your own success. Find out what the megaliths of different fields have in common in Secrets of the Superbosses.

So far 2016 has been full of resolutions. David Strut and Todd Norstrum of Forbes challenge you to think about resolutions in a new way. Take some time this weekend to read their article and learn how to focus on breaking old habits instead of making new ones in 7 Leadership Mistakes To Avoid In 2016.

Learning what your target audience wants is a hurdle for every business. Keeping up with the newest trends of younger generations can be exhausting. Check out Sara Germano of The Wall Street Journal’s insights into the desires of the newest generation of consumers in Millennial Shoppers Don’t Fit the Norm.