SAN FRANCISCO, October, 20, 2017
Company intelligence provider, DataFox, has announced a partnership today with HG Data, the leading provider of technographic data. The partnership, which allows DataFox to license HG Data’s dataset of B2B technology installations, further strengthens the insights and best-fit account recommendations DataFox is able to deliver to customers.
DataFox compiles proprietary company intelligence on companies worldwide, using a combination of cutting edge machine-learning capabilities and human-verified data points. By pairing account qualification with the timeliness of a buying signal, DataFox enables sales and marketing teams to make powerful decisions at scale, about who to target and when. The inclusion of HG Data’s robust technographic data means DataFox customers can now access expanded technographics from within DataFox, see what technologies their prospects are using and discover new companies to sell into.
Highlights of the data integration for sales and marketing teams include:
Technographic buying signals: Enhanced technographic information means that customers are now able to know every time a company purchases a new relevant technology.
Improved Account-Based Marketing (ABM) efforts: Technographic data with DataFox Signal data enables more targeted and timely account-based efforts. Maximize the ROI of marketing and sales outreach with highly-targeted campaigns -- enable crisp marketing with well-informed outreach.
Competitive displacement: Past buying habits are often a key indicator of replacement opportunities. Identify companies using competing technology and build competitive displacement campaigns.
Robust ICP development and TAM expansion: Determine which companies are best-fit accounts based on their technographic profile. Users can pre-select technographics they care about, which then show on the company profiles and use this to surface new accounts, at regular intervals.
This enhanced technographic coverage means DataFox users can surface more of their best-fit accounts at the right time, engage them with more targeted outreach, and implement competitive displacement and technology integration campaigns.
“By combining our account intelligence with HG Data’s industry-leading technographic data, our customers can further consolidate their technology stack and focus on what matters: winning deals,” said DataFox Founder, Mike Dorsey.
There are three pillars of customer data that inform the customer profile: technographic data, firmographic data and signals. DataFox has historically offered technographic information in our platform, but the addition of HG Data extends coverage to include eight-thousand additional technologies, including on-premise and installed services, such as payroll software, project management, and videoconferencing. The integration offers a richer customer profile integrated into sales and marketing workflows and strengthens DataFox’s position as a leading provider of account-based insights.
“This partnership offers our customers the best of both worlds. DataFox is already the leader in the CRM Orchestration market and already had technographic coverage in our database,” said DataFox Founder and CEO Bastiaan Janmaat. “Now we have partnered with the best-of-the-best technographic providers to further extend our lead in this area.”
To learn more, request a demo from one of our sales representatives.
DataFox helps businesses gain control of customer data with CRM Orchestration. Sales, marketing, and investing teams at organizations like UPS, Visa, Twilio, and InsightSquared trust DataFox for the insights they need to identify new business opportunities. DataFox is backed by Goldman Sachs, Green Visor, GV, and Slack.
For career opportunities, please visit www.datafox.com/company/careers. For sales inquiries, please visit www.datafox.com.
About HG Data
HG Data uses advanced data science to provide B2B companies a better way to analyze markets and target prospects to achieve remarkable results in their marketing and sales programs. HG Data offers the most comprehensive technographics in the industry, indexing billions of unstructured documents each day to produce a detailed census of the technologies companies use to run their business. This is powerful information that can be can put to used immediately to out-market, out-sell and outgrow competition. Learn more at www.hgdata.com.