Posts by Anisha Sekar

is part of the marketing team at DataFox. Prior to joining DataFox, she worked as a product manager at consumer finance website NerdWallet.com. She is a graduate of Brown University.

Website

DataFox Helps Sales Teams Balance Territories with New Capabilities Added to the Industry's Most Data-Driven Account Scoring Solution

A Fast Customer Favorite, We Revamped Our Account Scoring Solution with New Visualizations and Dynamic Tiering to Remove Grunt Work and Guess Work from Territory Planning Processes We're excited to announce newly added capabilities to our Account Scoring solution, designed to help sales teams prioritize best-fit accounts and ensure balanced

Moving from Searching to Selling: Driving Account-Based Alignment

Editor's Note: Recognized as one of Indiana’s Forty-under-40, Kyle Lacy is a husband to a beautiful wife and a father to a cat, dog and two little boys. His days, however are spent as a strategic marketing leader focused on the high-growth software space. As the Vice President of

Territory Carving: Tips From Sales Ops Experts

Unbalanced sales territories are still a lingering problem in most organizations and a primary responsibility of sales operations leaders. With the uneven distribution between workload and opportunity having a direct impact on sales performance, it's time to redesign your territories with a data-driven approach in mind. During our Territory Carving

“Accounts” Are The Vertebrae of Your CRM

This is the Part 3 in our series, The Intelligent CRM. The human spine is core to our skeletal architecture as information flows through it (via nerves) and our head, organs, and limbs are linked to it. The account database is similarly critical to the CRM as all other core

CRM is the "System of Record" for Sales

For sales teams in the enterprise, CRM is the “system of record”. It’s used every day by reps to document their activities and track their key Accounts and Opportunities. It’s used by sales managers to do forecasting and run efficient operations. Its information also flows into enterprise-wide business

DataFox Launches Inbound IQ, a Solution for Marketing Teams to Bridge the Gap between Leads and Account-Based Strategies

We're excited to announce the launch of Inbound IQ, a solution for strategic marketing teams to bridge the gap between leads and account-based strategies, enabling synchronized sales and marketing engagement. As account-based strategies grow in prominence, B2B sales and marketing teams are tasked with balancing lead-based inbound flow with account-based

GDPR Compliance at DataFox

What is GDPR? The General Data Protection Regulation (GDPR) is a new set of privacy protections for EU citizens that goes into effect on May 25, 2018. While EU privacy protections have existed since 1995, GDPR is a drastic shift with wide-ranging implications. The details can be overwhelming, but here

Poor Data Will Doom Your Account-Based Marketing

Account-based marketing (ABM) is red hot right now for B2B - because it works. In ITSMA's 2017 Benchmark Report, 87% of companies agreed that account-based marketing gives a higher ROI than other marketing activities, and 69% of respondents saw improvement in average revenue per strategic account when using ABM. Account-based

A Brief Introduction to Account Scoring

Do you have enough insight into your best-fit accounts? As your revenue teams shift toward account-based marketing and sales, you need to be able to prioritize accounts at scale. This requires a system that accurately scores accounts, automatically. What is Account-Based Marketing (ABM)? Account-based marketing is highly personalized, holistic marketing,

DataFox Launches Account Scoring to Help Teams Find Best-Fit Accounts

DataFox, the Company Intelligence provider, has launched Account Scoring, a new product that helps businesses and financial firms find and prioritize their best-fit targets. As account-based strategies grow in prominence, sales and marketing teams are increasingly relying on Artificial Intelligence to predict which accounts to prioritize. However, the challenge with

How to Clean Your CRM Database Like a Pro

Data decays at an astonishing rate. Companies relocate, hire and fire, and change constantly. A data point verified last week is likely already out of date. For better and worse, the data that is most valuable for sales and marketing teams is inherently dynamic. For the first time, high-value, rapidly

How to Execute on End of Year Sales Operations Tasks

How should operations folks tackle their end of year projects? This was the theme of the last DataFox Sales Operations Meetup of 2017. The October Meetup featured a panel of sales operations professionals including: Michael Podolin, Sales Ops Manager at Mode Analytics, Jake Bauch, Sales Ops Manager at OneLogin and

Sales Operations: The CEO's Perspective

*For full audio from future Meetups, subscribe to the DataFox podcast.* Why do company leaders hire sales operations professionals and what makes this position such a valuable piece of the revenue-generating puzzle? September’s Sales Ops Meetup: The CEO's Perspective, featured a panel of CEOs from B2B SaaS companies ranging

The Origin of CRM

Note: Updated in April 2018 with new industry data. This is the 1st in a multi-part series on the Intelligent CRM. Let’s first dive into how important CRM is. CRM: the Largest of All Software Markets CRM is ubiquitous and its influence is only growing. CRM is the system

Introducing the CRM Orchestration app for Salesforce AppExchange

One of the biggest challenges every sales organization faces is finding and compiling valuable company information and customer data. With the growing shift toward workplace AI (Artificial Intelligence), and availability of data, previously cumbersome systems are being replaced with higher quality and more efficient workflows. Yet, in an age of

The Sales Operations Foundation

Data for this analysis was provided by sales operations job postings found on DataFox. This is the last installment of our five-part Sales Operations series. The complete analysis is featured in our Sales Operations Ebook - get your copy today! Sales operations challenges are fast-moving; company information changes constantly, sales

Reporting and Communication

Data for this analysis was provided by sales operations job postings found on DataFox. This is the fourth installment of our five-part Sales Operations series. The complete analysis will be featured in our upcoming Sales Operations Ebook. Pre-register for your copy today! Communication with and between teams is essential to

How to Evaluate Sales Tools

For full audio from future Meetups, subscribe to the DataFox podcast. June’s Sales Operations Meetup, Evaluating Sales Tools, covered exactly how sales ops professionals sift through dozens of offerings, to find the best combination of technologies that fit their sales process and enable their reps. The panelists, Kendall Grant,

Startup Culture Values

How to Define Them and Make Them Real As our hiring pace accelerated at DataFox, I noticed interviewees would often ask a question like, “What’s the best thing about working at DataFox?” Since we interview in pairs, I’d get to hear one of my teammates respond. Their answer

Building a Career in Sales Ops

With experience ranging from sales operations recruiting, to overseeing operations management, to sales operations consulting, panelists at the Sales Operations Meetup Wednesday were well-equipped to hand out actionable advice for building a career in sales operations. The panelists, including RJR Partners’ Alba Holsworth, Optimizely’s Hiliary Robertson, and Candescent Strategies’

How to Use Conference Intelligence for Data-Driven Sourcing

Conferences are tangible evidence that a company is investing in its future growth. They suggest a company has built out a robust go-to-market strategy and has the marketing budget to allocate to expensive events. As a result, firms spend thousands of dollars on conferences to source new company targets. They’

What is the Inc 5000?

The Inc 5000, published by Inc Magazine, is an annual ranking of the fastest-growing private companies in the US (Inc also publishes a European version). Eagerly followed by entrepreneurs, private equity investors, and sales reps alike, the Inc 5000 is the go-to source for high-growth companies. In this article: How

Which Rochester Companies Made the Inc. 5000 List?

Congratulations to the Rochester, New York companies honored among 2017's fastest-growing private companies! Every year, Inc. Magazine identifies the fastest-growing private organizations in America and publishes its list of the Inc 5000. The Inc. 5000 provides visibility and recognition for the winners, but it's an unparalleled tool for investors to

The Inc 5000 - America's Fastest Growing Private Companies

Every year, Inc. Magazine identifies and compiles a list of 5,000 of the fastest-growing private companies in America. The Inc. 5000 provides provides visibility and recognition for the winners, but it's an unparalleled tool for investors to source new investments, and for sales teams to find prospects reach out

Which Companies in Huntsville Made the Inc. 5000 List?

Congratulations to the Huntsville, Alabama companies honored among 2017's fastest-growing private companies! Every year, Inc. Magazine identifies the fastest-growing private organizations in America and publishes its list of the Inc 5000. The Inc. 5000 provides visibility and recognition for the winners, but it's an unparalleled tool for investors to source

Which Companies in Norwalk Made the Inc. 5000 List?

Congratulations to the Norwalk, Connecticut companies honored among 2017's fastest-growing private companies! Every year, Inc. Magazine identifies the fastest-growing private organizations in America and publishes its list of the Inc 5000. The Inc. 5000 provides visibility and recognition for the winners, but it's an unparalleled tool for investors to source

Which Companies in Provo Made the Inc. 5000?

Congratulations to the Provo, Utah companies honored among 2017's fastest-growing private companies! Every year, Inc. Magazine identifies the fastest-growing private organizations in America and publishes its list of the Inc 5000. The Inc. 5000 provides provides visibility and recognition for the winners, but it's an unparalleled tool for investors to

Which Companies in Riverside Made the Inc. 5000 List?

Congratulations to the Riverside, California companies honored among 2017's fastest-growing private companies! Every year, Inc. Magazine identifies the fastest-growing private organizations in America and publishes its list of the Inc 5000. The Inc. 5000 provides visibility and recognition for the winners, but it's an unparalleled tool for investors to source

Which Companies in Omaha Made the Inc. 5000 List?

Congratulations to the Omaha, Nebraska companies honored among 2017's fastest-growing private companies! Every year, Inc. Magazine identifies the fastest-growing private organizations in America and publishes its list of the Inc 5000. The Inc. 5000 provides visibility and recognition for the winners, but it's an unparalleled tool for investors to source

Which Jacksonville Companies Made the Inc. 5000 List?

Congratulations to the Jacksonville, Florida companies honored among 2017's fastest-growing private companies! Every year, Inc. Magazine identifies the fastest-growing private organizations in America and publishes its list of the Inc 5000. The Inc. 5000 provides visibility and recognition for the winners, but it's a great tool for investors to source

Which Sacramento Companies Made the Inc. 5000 List?

Congratulations to the Sacramento, California companies honored among 2017's fastest-growing private companies! Every year, Inc. Magazine identifies the fastest-growing private organizations in America and publishes its list of the Inc 5000. The Inc. 5000 provides provides visibility and recognition for the winners, but it's an great tool for investors to

Which Grand Rapids Companies Made the Inc. 5000 List?

Congratulations to the Grand Rapids, Michigan companies honored among 2017's fastest-growing private companies! Every year, Inc. Magazine identifies the fastest-growing private organizations in America and publishes its list of the Inc 5000. The Inc. 5000 provides provides visibility and recognition for the winners, but it's an unparalleled tool for investors