Skillful prospecting has always been about finding the right person, at the right time, with the right value proposition. For those of us who like numbers games, the math on this one is simple; The more activities you complete (such as emailing and calling good leads), the greater the odds of you reaching an actual prospect at the right time with the right message.
According to a 2015 Hubspot study, prospects get more than 100 emails every day, which is a 39% increase from 2010. Of those received emails, a meager 23% of emails are opened, and 2% clicked. And the problem perpetuates itself. As email responses go down to meet aggressive sales or client quotas, the number of sent emails rises. Given the number of productivity tools on the market, that trend is undeniable.
The real question is, are you wasting valuable productivity on leads who are not ready or unwilling to buy? If you knew that every time a business opened an office in San Francisco, you’d have a 50% chance of setting a meeting with that company, you’d be laser focused on finding that information. In fact, those prospects would be so valuable that you wouldn’t just send them an email. You might also go to a conference that they were attending or send them helpful, personalized collateral or reports.
Finding the Right Company Signals for Prospecting
Company signals, such as office openings in San Francisco, are not one size fits all. Every business has specific, unique company events or milestones that they monitor. In growth equity, for example, knowing that it’s been over a year since a technology company raised money is valuable. And for recruiters, being alerted to new executive hires could mean a need for new candidates.
By focusing on truly relevant signals, you can quickly determine additional qualifying criteria:
- Is the company a good fit for your product or service?
- Who is the right person at the company?
- What message might be most compelling?
Announcing 68 Categorized Company Signals
At DataFox we recognize just how challenging it is to find those insights at scale and to integrate those signals into the technologies and processes already in place, and we aim to end that misery. DataFox produces thousands of signals every day by applying algorithms and natural language processing to content across the web and deliver them from our prospecting platform through integrations such as Salesforce, Slack, etc.
Starting today company signals are now available in 68 granular categories. These categories take the guesswork out of finding the right signal for you and allow you to set up company signal alerts in just a few minutes:
DataFox Signals are available today with Slack. Request access to the free, public DataFox Signals Slack channel to track the signals you care about such as office openings, conference attendance, and hiring signals.