6 App Annie Competitors Delivering Marketing and Mobile Analytics Solutions

6 App Annie Competitors Delivering Marketing and Mobile Analytics Solutions

Mobile analytics provider App Annie raised $55 million in Series D funding this week. The funding round was led by Institutional Venture Partners, along with previous investors including IDG Capital Partners, Sequoia Capital, and Greycroft Partners.

The new funding will allow App Annie to extend its customer base, as well as roll out its new mobile analytics tool that will enable businesses to better understand mobile app user behavior.

6 App Annie Competitors Delivering Business and Mobile Analytics Solutions

At DataFox, we compile and curate watchlists across sectors, regions, and popular lists of top companies (e.g., Mobile Analytics). We feature below App Annie and 6 other private companies delivering marketing and mobile analytics solutions:

App Annie creates next generation business intelligence solutions for the global app economy and is providing the most successful companies with these data products for free. Business media outlets use App Annie as a complete solution for tracking downloads, revenues, rankings and reviews. The App Annie suite consists of three main products: Store Stats, Analytics, and Intelligence which provides the most accurate market estimates available.

Localytics, used by more than 20,000 apps on more than 1.4 billion devices, provides the most robust analytics and marketing platform for mobile and the web. Major companies like ESPN, eBay, Fox, and  New York Times use Localytics to drive user engagement, loyalty, lifetime value. The platform allows insights into app user behaviors, and creates automated marketing programs that drive efficient user acquisition,  targeted push and in-app messaging, while augmenting a personalized in-app experience.

Flurry is an application that provides analytics for businesses to monitor  and understand the trends and habits of mobile users across multiple mobile applications. Over 125,000 companies use Flurry’s analytics platform in more than 400,000 applications to measure audience reach, engagement, retention, conversions, revenue, and more. The service is completely free, takes just five minutes for basic integration, and is continuously updated with the industry's advanced features.

Fiksu is a leading provider of mobile app marketing products that supports app and game marketers to reach acquisition goals. The company’s patent-pending Programmatic Mobile Demand Platform applies intelligent technology to proprietary big data to master ALL the challenges of mobile advertising – including tracking, optimization, media buying and integration. Fiksu's cohesive approach spans the entire mobile ecosystem and ultimately delivers the best marketing performance. Additionally, Fiksu offers FreeMyApps®, the world’s largest app discovery platform that rewards users.

Mixpanel is an advanced analytics platform for mobile and web. It assists businesses in growth by providing tools that analyze how consumers behave by tracking user actions rather than page views.

  • DataFox Score: 1036
  • Location: San Francisco, CA
  • Total Funding: $77 million
  • Recent Funding: $65 million in December 2014
  • Investors: Andreessen Horowitz

4INFO is the first company to solve the mobile advertising conundrum of measuring return on investment by measuring Mobile Ads' impact all the way to the cash register. This was key to unlocking the potential of mobile for major brand advertisers. The company was awarded patent No. 8,792,909 from the U.S. Patent and Trademark Office for its technology that ties mobile devices to households. This technology is at the core of 4INFO’s AdHaven Bullseye flagship advertising platform.

SimilarWeb provides research tools that measure online behavior worldwide and generates marketing insights by allowing the user to understand web traffic, find similar websites and identify growth opportunities.

  • DataFox Score: 1020
  • Location: London, UK
  • Total Funding: $40.1 million
  • Recent Funding: $10 million in November 2014
  • Investors: Naspers