Vidyard's New Funding To Boost Video and Social Marketing Platforms

Posted in: Company Lists, Sector and Company Insights, ecommerce, Internet marketing, online video platform, Sendible, social marketing platform, video analytics, video marketing platform, vidyard, Vidyo, Vimeo, Viralheat, Wistia, YouTube

Vidyard received $18 million in funding last week, giving it a valuation of nearly $100 million. The funding also better positions the video marketing platform to be able to derive information on viewer-behavior for marketing automation systems and CRM.

The round, Vidyard's fourth, was led by Bessemer Venture Partners and includes prior investors Salesforce Ventures, Omers Ventures, iNovia Capital and SoftTech VC.

6 Vidyard Competitors Offering Enterprise Videos for Sales and Marketing

Vidyard is a video analytics and hosting platform designed for content marketers. Vidyard provides data on viewer behavior that can be automatically pushed into their marketing automation system and/or CRM.

YouTube is a video-sharing website that uses Adobe Flash video and HTML5 technology to display a wide variety of user-generated video content, including video clips, TV clips, music videos, haber, and amateur content such as video blogging, short original videos, and educational videos. Most of YouTube's is uploaded by media corporations,  including CBS, BBC, Vevo, Hulu, Haber and other organizations that offer some of their material as part of the YouTube partnership program. YouTube was acquired by Google in 2006 and now operates as a Google subsidiary.

  • DataFox Score: 1144
  • Location: San Bruno,  CA
  • Total Funding: Acquired by Google for $1.65 billion

Viralheat is a social media management platform for businesses that offers complete monitoring, publishing, and analytics in one intuitive interface. Viralheat specializes in human intent and sentiment analysis to identify sales leads. Its customers include Deutsche Telekom, Transamerica and Yamaha.

  • DataFox Score: 1007
  • Location: San Mateo, CA
  • Total Funding: $2.6 million
  • Recent Funding: $2.5 million in June 2011
  • Investors: Angel

Wistia's video marketing application helps marketers track and analyze web video viewers, which includes measuring each individual's video viewing session, their location, organization and IP address. It's app has been adopted by a wide range of organizations, including Cirque de Soleil, Cushman & Wakefield, Gore Medical and Tribal DDB Worldwide.

  • DataFox Score: 998
  • Location: Cambridge, MA
  • Total Funding: $1.6 million
  • Recent Funding: $775,000 in March 2010
  • Investors: Angel

Vidyo produces videoconferencing over the Internet and general-purpose networks. Vidyo's technology for OEMs and end-to-end product solutions for enterprises support point-to-point and multi-point connections that include a variety of different platforms ranging from Mac and Windows desktops to dedicated room solutions. Its products are used by Hitachi, Teliris, ShoreTel and other major organizations and enterprises.

Vimeo is a  video sharing website that allows people to publish their videos for public consumption or just for friends and family. Vimeo charges for subscriptions to upload  video, which customers can then sell or rent to viewers. It announced this week that it is teaming up with Disney-owned Maker Studios to launch exclusive content. Vimeo is owned by the media conglomerate IAC/InterActiveCorp.

  • DataFox Score: 932
  • Location: New York, NY
  • Notabe: Acquired by IAC/InterActiveCorp in August 2006

Sendible is a social media marketing platform that allows individuals, agencies and small businesses to engage with their customers across multiple channels at any time. Sendible allows users to track results and measure their efforts with powerful social media analytics and monitoring tools.

  • DataFox Score: 916
  • Location: London, UK
  • Total Funding: Not disclosed