Insights from the experts
Bill Macaitis, CMO of Slack, gives an interview with SaaScribe where he discusses being the first marketing hire at a rocketship SaaS company on theSaaS Revolution Show podcast.
Matt Amundson, Director of Sales Development at Everstring, recaps his TOPO Council presentation on building a crack sales team in 3 Key Strategies for Running the Ultimate Sales Development Team.
Mike Renahan of HubSpot shows how to keep customers coming back, and provides a list of five questions to ask when you first make contact, in The 5 Things That Make Sales Reps Unforgettable to Buyers.
Peter Mollins of KnowledgeTree points out the dangers of purely metrics-based marketing and how to avoid them in The Problem with Conversion Rates.
Sabrina Bianchi of Predictable Revenue provides some practical tips, checklists and frameworks for mastering the art of the cold call in Cold Calling 101: Top 5 Benefits and How to Prepare.
Bill Cates, a referral coach, makes the case for positioning yourself as a specialist in a smaller niche, even if it means forgoing some opportunities, in 3 Tips to Create an Enviable Reputation Within Your Market.
Recent company milestones
Major new hires and promotions
DSW (Columbus, OH) announced that Roger L. Rawlins, Executive Vice President and Chief Innovation Officer, will succeed the retiring Michael R. MacDonald as CEO on January 1st, 2016 (company press release).
Acquisitions and partnerships
Zeta Interactive (New York, NY), a SaaS analytics company, acquired the CRM division of eBay Enterprise (Burlington, MA) in the wake of Zeta's $125 million fundraising round last July (Zeta press release).
Expansions and relocations
MetTel (New York, NY), a communications provider for enterprise businesses, will open new offices in Washington, DC and Providence, RI following an expansion of its executive team (company press release).
It's been a wild first week!
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