Note: The DataFox Digest will not be published on Thursday or Friday. Happy Thanksgiving from the Foxes!
Insights from the experts
Rand Fishkin, co-founder of Moz, provides a bite-sized survey of the best ways to research keyword effectiveness in A Look at the Keyword Research Tool Universe in 2015.
Brandon Hickie, market insights manager at Openview Venture Partners, shows how having a proactive strategy for supporting your customers can be beneficial in Understanding the Difference Between Customer Success & Customer Service.
Leo Dirr of InsideSales explains how kindness can be the key to successfully executing sales tactics in Social Selling and the Law of Reciprocity.
Mike Renahan of HubSpot reveals why phrases like “let me talk to my manager” are killing your deals in 7 Commons Sales Phrases That Wreck Deals & What to Say Instead.
Art A. of Crazy Egg shares how using your sense of humor and common sense can help you sell more products in How To Write Product Descriptions That Don't Suck.
Recent company milestones
Major hires and promotions
AK Steel (West Chester, OH), announced that current director of finance Jaime Vasquez will be the company’s new VP of finance and CFO, Gregory A. Hoffbauer, current controller and CAO, will be taking over as VP controller and CAP, and treasurer David E. Westcott has been appointed treasurer and VP (company press release).
Expansions and relocations
Acquisitions and partnerships
An affiliate of Peak Rock Capital (Austin, TX), a private equity firm acquired Berner Food & Beverage (Roscoe, IL), a leading manufacturer of high quality shelf-stable, dairy-based food products and beverages to expand their portfolio in the food sector (company press release).
Teva Pharmaceutical Industries (Petach Tikva, Isreal), a general pharmaceutical company entered into a partnership with Heptares Therapeutics (Welwyn Garden City, United Kingdom), a clinical-stage company creating transformative medications to develop a small molecule for the treatment of migraines (Business Wire).
Apple (Cupertino, CA), a communication and media device company has acquired Faceshift (Zurich, Switzerland), an avatar animation company to utilize their technology and make avatars’ emotional reactions sync with users in real time (TechCrunch).
pureLiFi (Edinburgh, Great Britain), a light communications company and Lucibel (Hong Kong, China), a lighting solutions designer announced a partnership to co-develop and market Europe's first, fully industrialized LiFi luminaire (company press release).
Culture can make or break a company, so much so many startup accelerators prioritize teams over ideas. Entrepreneur profiles eight business leaders, from MailChimp to HubSpot, Silicon Valley to Minneapolis, on concrete ways to foster happy, productive employees in Can't-Miss Advice: 8 Business Leaders Share How to Cultivate a Successful High-Performance Company Culture.
On a conference call with well-known CEO’s, Twilio cofounder and CEO Jeff Lawson asked one of his employee to name the company’s values. Her answer was totally wrong. That was Lawson’s wake-up call to change how Twilio’s mission and principles were articulated. First Round Capital profiles how his team built and articulated company values in Draw The Owl and Other Company Values You Didn’t Know You Should Have.
There’s nothing like cooking a Thanksgiving feast to make you appreciate restaurants. That’s no accident: a great deal of research goes into making the experience as positive as possible. Fast Company shares lessons on acing customer satisfaction that resonate well beyond food service in 5 Secrets for Delighting Your Customers from Danny Meyer’s Dining Empire.