Insights from the experts
Megan Daly, customer support representative at Intercom, explains how gifs can help you communicate more effectively with your clients in Visual Support Is Human Support.
Sharon Hurley Hall of Crazy Egg demonstrates how to use data to better understand how to use your web page to get through to your customers in Using Google Analytics to Understand Your Social and Mobile Audience.
Mark Suster, general partner at Upfront Ventures, analyzes the current state of the investment market in An Inside Scoop on the Funding Environment and What it Might Mean for You.
Aaron Ross, author of Predictable Revenue, breaks down the right way to kick off your outbound process and other pitfalls to navigate around in Outbound Prospecting Pitfalls.
Shelley Cernel of Knowledge Tree demonstrates how psychographics improve targeting, appeal to decision-makers, and reduce risk in Using Psychographics to Understand Why B2B Buyers Buy.
Matt Sunshine of The Center For Sales Strategy shows how identifying action steps and being a resource can make your meetings more productive in Improve Sales Performance with Meetings that Are Never Mediocre.
The power of reputation
Your company’s reputation can be the determining factor for many prospective hires. It can also hurt your company’s pockets. Wade Burgess of Harvard Business Review reveals the many different ways that a bad reputation can hurt your prospects in A Bad Reputation Costs a Company at Least 10% More Per Hire.