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DataFox Digest - Wednesday, January 13, 2016

Webinar: the Data-Driven Salesperson

This Friday, January 15th at 10am PT/1pm ET

Prospecting can be wildly effective, but only if done right. You need to craft and deliver the right messages to the right people at the right time.

Join DataFox CEO Bastiaan Janmaat and ToutApp Head of Pipeline Development Daniel Barber next Friday to learn all about data-driven prospecting.

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Insights from the experts

Erica McGillivray, senior community manager at Moz, discusses how to avoid common pitfalls of marketing in the wake of a tragic event in How to Build an Empathetic Social Media Strategy for Times of Tragedy.

Josh Horstmann, principal at Sales Benchmark Index, shares how to be more successful with sales enablement in Sales Strategy Execution: What You Need to Know Now.

Martin Moran, GM at InsideSales, explains why approaching sales as a competition will lead to success in 7 Data-Backed Sales Best Practices.

Lolly Spindler, content marketing manager at Xoombi, shows how generating website traffic and nurturing leads can improve marketing success in How to Run Marketing Campaigns like an Inbound Marketing Agency.

Peter Boyle of Crazy Egg examines how your word choice affects your sales in 62 Power Words That Will Help You Sell.

Joseph Mapue of PipeDrive shows how knowing your customers and understanding the ins and outs of a deal can increase your sales effectiveness in 11 Rookie Sales Mistakes That Are Killing Your Performance.

John Henley of The Center For Sales Strategy shares a mental exercise to keep you focused during the new year in Plan Your 3 Words for 2016.

Peter Mollins of Knowledge Tree explains how to start your 2016 marketing strategy the right way in Marketers, Get Ready for Your Sales Kickoff (Part 2).

Socially Conscious Investing

Blake Mycoskie is continuing to do good. After selling his company Toms, Blake is using his earnings to invest in other like-minded companies. Rick Tetzeli of Fast Company sits down with Blake and discusses his decision to invest in Behind Toms Founder Blake Mycoskie's Plan To Build An Army Of Social Entrepreneurs.