DataFox Digest - Wednesday, April 27, 2016

Posted in: DataFox Digest

Insights from the experts

Nancy Bleeke of Sales Pro Insider demonstrates how keeping your sales strategy simple can make your overall process more efficient in These 2 Important Actions Will Shorten Your Sales Cycle.

Ryan Tognazzini, principal at Sales Benchmark Index, provides some great advice about how to build a capacity plan for you sales team in An Inside Look Into Territory Design.

Jonathan Farrington, CEO of Top Sales World, explains why customer-focused sales is the best way to reach your target audience in You Cannot Manage What You Don’t Understand.

Matthew Barby, global head of growth and SEO at Hubspot, shows how measuring engagement and return on investment metrics are the most effective indicators of content effectiveness in Measuring Content: You’re Doing it Wrong.

Mark Suster of Both Sides of the Table reveals why startups have the wrong perspective on raising money in Why Misunderstanding Startup Metrics Can Cost You Your Business.

David Brock of Partners In Excellence compares sales and marketing teams with many people making decisions together to those who have just one decision maker in Complex Or Simple Buying Process.

The social customer experience

Customer engagement is changing. Social media makes it possible to put a product on your target audience’s phones, laptops, and all other devices. Social media moves at light speed and  sometimes your product can make an impact via social media that is out of your control. Ryan Holmes of Fast Company shares how his encounter with a viral video changed his outlook on the impact of social media on marketing in How Social Media Is Quietly (Yet Radically) Changing The Way We Buy Stuff.