Insights from the experts
J.J. Kardwell, president and co-founder of EverString, takes a walk down memory lane and explains how SaaS companies became what we know today in The History and Development of Predictive Marketing.
Emmet Connolly, director of product design at Intercom, explains how to get the most out of your bot/user dialogues in Design Is A Conversation.
Mary Grace Hennessy, CPO at SmartFly, reveals new ways to conduct employee referrals in Rewriting the Rules of Employee Referral Programs.
Kevin O’Malley of SalesLoft shows how to sort, straighten, shine, standardize, and sustain your way to improvement in 5 Steps to Get Your Lead Data Ready for Account-Based Sales Development.
John Weeke of ToutApp shares Koka Sexton’s sales improvement tips in Social Selling 101 Seminar with Koka Sexton.
Recent company milestones
Major hires and promotions
Atlas Energy Resources (Coraopolis, PA), announced that former VP of investor relations of Atlas Pipeline Partners, L.P. (Pittsburgh, PA), Matthew Skelley will be the new VP of investor relations of both Atlas Resource Partners, L.P. (Pittsburgh, PA) and Atlas Energy Resources (company press release).
Acquisitions and partnerships
BCBGMAXAZARIA (Vernon, CA), a premier lifestyle brand announced a partnership with VoyageOne (Cerritos, CA), a leading provider of B2C "cross-border" ecommerce solutions and services to expand to China’s online marketplace (company press release).
Essence (Hoboken, NJ), a leading provider of IoT, cloud-based connected living solutions partnered with Hills (Hindmarsh, Australia), Australia's leading medical technology distributor to expand its Care@Home line of services to Australia’s senior population (company press release).
Manulife Financial (Toronto, Ontario), a leading international financial services group partnered with MaRS Discovery District (Toronto, Ontario), a non-profit organization that partners with entrepreneurs, researchers, business and government to build the next generation of high-growth companies to assist with the development of innovative technologies (company press release).
Tata Consultancy Services (Mumbai, India), an IT services, business solutions and outsourcing organization signed a strategic agreement with GFI Informatique (France), a leading vendor in value-added IT services and software to accelerate smart cities programs in France (company press release).
Clarisite (London, England), a disruptive provider of 'instant replay' digital customer experience solutions, raised $5.5 million in a Series A round led by Lazarus Israel Opportunities Fund (company press release).
Tools that scale a business
As yesterday’s Slack outage proves, businesses are increasingly reliant on productivity apps and tools. But which ones are best when you’re looking to scale? Adam Callinan, founder of BottleKeeper, writes in Entrepreneur about the best advertising, ecommerce and support products for a growing company in These 7 Tools Run Our 7-Figure Business.