DataFox Digest - Tuesday, March 8, 2016


Webinar: Sales triggers and account-based strategy

Be sure to join DataFox CEO Bastiaan Janmaat and Matt Heinz, President of Heinz Marketing, for our webinar this Thursday, March 10th, from 11-11:30 PST/2-2:30 EST to get tips and tools you can use to accelerate your account-based strategy. Register here and get practical, expert tips on account-based sales and marketing!

Insights from the experts

Meta Karagianni, senior research director at SiriusDecisions, provides some tips on how to invest in trainings that will provide the best results in CMOs: Stop Wasting Your Money on the Wrong Training.

Elise Musumano, senior content marketing strategist at Yesware, demonstrates how prescriptive analytics can provide invaluable marketing insight in 4 Types of Sales Analytics: #4 is the Most Powerful.

Dave Clemens of The Rapid Learning Institutes compares a football team’s search for the next big player to sales recruitment in 5 things the NFL Combine can teach us about interviewing.

Jessie Kwak if PipeDrive explains how knowing your sales trigger, knowledge, and gaps in your knowledge can improve sales in 4 Tips for Maintaining Sales Momentum.

Josh Zywien, marketing copywriter at Ambassador, shares examples of some great and lacking marketing strategies in Are You a Marketing Leader or Laggard? Lessons for Every Startup CMO.

Lesile Ye of HubSpot reveals commonly used sales phrases that don’t hit the mark in 17 Terrible, Horrible, No Good, Very Bad Sales Phrases That Turn Prospects Off.

Maria Pergolino of EverString explores different marketing strategies and suggests areas for improvement in Creating a Complete Account-Based Marketing Strategy–What Are You Missing?

Is sleep affecting your job performance?

Getting enough sleep every night is a constant struggle. Balancing work and home life leaves little time for some quality shut-eye. Jill Duffy of Fast Company shares a new sleep study that may make you rethink your habits in Why Six Hours Of Sleep Is As Bad As None At All.