Insights from the experts
Jason Lemkin, founder of SaaStr, provides his insights into inequality in the workplace in Why Equal Pay is So Important.
Daniel Sims of Crazy Egg explains how to get clear test results in 4 Surprising Sources of A/B Test Pollution.
Tina Nguyen of ToutApp explores the realm of product marketing from the inside in Humans of Tout: Selin Tyler, Director of Product Marketing.
Brynne Tillman of Social Sales Link demonstrates how social networks can connect you with your target audience in 3 LinkedIn Activities That Get You More Phone Calls with the Right Buyers.
David Brock of Partners in Excellence shows how transparency can help your marketing tactics in You Want To Take My Money, But Who Are You?
Elise Musumano of Yesware reveals how addressing the key players and keeping your emails conversational can help your sales number in 6 Common Mistakes That Are Ruining Your Follow-Up Email.
Mike Renahan of HubSpot explains how to approach new sales prospects in 26 Rep-Approved Conversation Starters, and Why They Work So Well.
Company Culture 101
Netflix evolved because it was able to identify what values were most important to the company. Vivian Giang of Fast Company shares a conversation with the mastermind behind Netflix’s rise to success and explains how to integrate their ideals into your company’s culture in The Woman Who Created Netflix's Enviable Company Culture.