Insights from the experts
Neil Patel, founder of KISSmetrics and Crazy Egg, crunched the numbers on 100 million articles to find the keys to going viral, from positivity to long-form content, in Why Content Goes Viral: 7 Insights Learned from Analyzing 100 Million Articles.
Phil Keene, manager of demand generation at TinderBox, argues that using the popular technique of using a local presence in outbound sales can backfire in 3 Reasons to Stop Using Local Presence in Outbound Sales.
Mike Renahan of HubSpot, applies the Keep-It-Simple-Stupid
Sally Duby, General Manager, West of Bridge Group, explains what makes a sales job attractive to millennials in New Thinking for a New Wave of Sales Candidates.
Nichole Elizabeth DeMeré writes in SaaScribe about the leveraging the customer success gap - the disconnect between what customers want and what the product delivers - to create new opportunities in Retention Opportunities are Hidden within the Success Gap.
Tom Hasselman, Senior Manager of Product Marketing at SalesForce, breaks down the Thanksgiving weekend trends that are already shaping up, from REI's #OptOutside to Kanye's sneakers, in Black Friday and Cyber Monday 2015 Social Trends and Analysis from Salesforce.
Recent company milestones
Major new hires and promotions
M&T Bank (Buffalo, NY) announced a series of regional promotions: Tom Comiskey as New Jersey Region President; Michael Weinstock to Market President for Connecticut; and Frank Micalizzi to Region President and Paula Mandell to Area Executive for the New Jersey-Westchester County, NY, Rockland County, NY and Connecticut regions (company press release).
Expansions and relocations
Acquisitions and partnerships
Hack of the day
Do you ever find that you're much more productive when you're on a long flight? Bryan Guido Hassin, cleantech entrepreneur, has made "airplane time" part of his weekly routine: he'll block out a day with limited Internet access, no phone calls and no distractions while he plows through his work. Some forced heads-down time can help you knock off those important but non-urgent items on your to-do list (via Inc).