Insights from the experts
Aaron Ross, author of Predictable Revenue, shows the importance of landing a large deal in Why Big Deals Are Such A Big Deal.
Chris Savage, CEO and co-founder of Wistia, demonstrates how creativity can be a powerful tool to gain new customers in Thinking Outside the Box: How Wistia Uses Creative Content to Drive Repeat Traffic.
Tina Nguyen of ToutApp explains how to nail your cold calls even when you are out of your comfort zone in How to Get More Responses From Your Sales Calls (Even If You Dread the Phone) .
Shelley Cernel of Knowledge Tree reveals the versatility of sales enablement in 6 Ways Marketing Can Use Sales Enablement to Get Content Used.
Michael Plante of InsideSales proposes an objective standard for lead control in Put an End to the Lead Generation ‘Groundhog Day’ Loop.
Greg Alexander, principal at Sales Benchmark Index, shares a conversation about why product launches usually fail in Creating a Go To Market Strategy with John deLorimier, Chief Sales & Marketing Officer at Concentra.
Eye-Tracking on Multiple Devices
Generating more traffic to your company’s web page can be tricky. One of the best ways to increase traffic is to optimize your position on Google’s Search Engine Results Page (GSERP). Rebecca Maynes, content marketing and research manager at Mediative, reveals results of a new study that can help you develop your company’s GESRP strategy in Eye Tracking in 2016: How Searchers Interact with Mobile SERPs vs. Desktop.