DataFox Digest - Thursday, March 17, 2016


Insights from the experts

Matt Greener of OpenView Labs helps you decide if you’re setting yourself up to help customers succeed in How Well Do You Understand Your Customer Journey? 6 Questions to Help You Find Out.

Greg George of Everstring provides his tips for hiring a stellar sales team in The DNA of a SDR Superstar: 7 Behaviors to Seek Out in a Candidate.

Neil Patel of Crazy Egg breaks down content marketing trends, and how smart B2B teams are taking advantage of them, in the longform but very informative 6 Surprising Content Marketing Trends That Are Skyrocketing In 2016, And What You Need To Do In Response.

David Brock of Partners in Excellence writes about how failures in product, marketing and sales operations can come down disproportionately hard on the sales team in Do We Set Our People Up For Failure?

Nancy Nardin of Smart Selling Tools interviews SalesPredict CEO Yaron Zakai-Or on aligning sales and marketing teams, getting account-based efforts started and more in How to Solve the Age-Old Problem Between Marketing & Sales.

You lost me at “hello”

A bad sales email does more than just lose a potential customer - it can reflect incredibly poorly on your company and brand. Good emails, on the other hand, are invaluable. Paul Castain lists the ways reps can make or break an introductory email, including his “kitchen table test” for authenticity, in The 5 Worst Ways To Lose A Connection At “Hello.”