Insights from the experts
Stephanie Seril of EverString lays out the three top upcoming marketing (and sales) conferences in 3 Must Attend Marketing Events in February. (If you’re going to SaaStr, be sure to join us for a morning jog and afternoon happy hour on Tuesday, February 9th!)
Paul Joyce, CEO and founder of Geckoboard, applies data-driven sales practices to leading a team in How to Conversion Rate Optimize Your Management Style.
Brandon Redlinger, head of growth at PersistIQ, sits down with Craig Elias and John Barrows to discuss the future of sales in Weapons of Mass Personalization: Tools and Tactics for Hacking Outbound Sales. (And check out our article on automated sales triggers to learn more about personalization at scale.)
Alex Hisaka of LinkedIn provides insider tips on how to make the most of your LinkedIn presence with Creating a Winning Social Sales Strategy.
Matt Greener, director of marketing at App Data Room, explores the ancillary benefits of having your sales and marketing teams on the same page in Using Marketing and Sales Alignment to Improve the Customer Experience.
Aaron Ross of Predictable Revenue presents the case study of Avanoo’s experiments in scaling and sustainable lead generation paid off in How Avanoo Nailed Their Niche.
Are your SEO tactics stuck in the past?
“Traditional” factors that can increase content rankings in Google, like anchor text and internal links, are likely to become less relevant. So what should content marketers know about the new SEO landscape? Cyrus Shepard, Director of Audience at Moz, writes his last article as a Moz employee: My Single Best SEO Tip for Improved Web Traffic.