Insights from the experts
Ross Graber, research director for the marketing operations strategies services at SiriusDecisions, demonstrates the best way to measure sales metrics in Marketing Pipeline Metrics: Restoring Balance.
Sharon Hurley Hall of Crazy Egg explains the importance and effectiveness of case studies in How to Create a Case Study to Wow Your Visitors.
Keith Zadig of SalesLoft shares some sales management strategies to help your sales development team become more effective in Sales Management Strategies for Strong SDR Team Leads, A Sales Tips Video.
David Brock of Partners In Excellence shows why you need a balance of inbound and outbound sales tactics in Inbound Works—Until It Doesn’t.
Alex Hisaka of LinkedIn explains how sales professionals can benefit from content marketing intelligence in Why Sales Professionals Should Care About Content.
Alex Lopes of Hubspot reveals why some sales prospects don’t go the way they were projected to in 3 Reasons Qualified Prospects Go Dark (And How to Get Them Back).
Own your brand
Not many things are more important to your marketing strategy as the quality of your brand. It is what your customers see as the “face” of your business and can make or break a sales quarter. William Arruda, contributor at Forbes, breaks down the importance of branding, provides examples of great branding, and suggests ways to improve your brand in Effective Branding Is In The Details.