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DataFox Digest - Thursday, April 21, 2016

Insights from the experts

Pete Caputa, VP of sales at Hubspot, demonstrates how re-thinking the way you approach potential customers can increase results in How This Company Doubled Its Daily Sales Appointments (& How You Can Too).

Greg Alexander of Sales Benchmark Index shares his interview with Ted Grulikowksi, VP at MarketSource, taking a new product to the market in The Rules to Revenue Growth When Managing Resellers.

Kyle Porter, CEO and founder of SalesLoft, compares the goals of different sales development models in An Investment in Top of the Funnel Sales is the Best ROI in Sales.

David Brock of Partners In Excellence provides his opinion on marketing to what customers “should” want instead of what they “do” want in Prescriptive Selling.

Alex Hisaka of LinkedIn explains why your social selling messages aren’t good enough and shows how to remedy the problem in Stop Social Selling This Way.

Looking for SEO results? It pays to be patient.

SEO experts recommend integrating link building into your SEO plan. Sometimes it seems like all the time, work, and money used to build links has no pay off. Kristina Kledzik, acquisition marketing manager at Rover.com, puts those fears to rest. Check out her analysis of a link’s growth timeline and find out how to see results sooner in How Long Does Link Building Take to Influence Rankings?