Insights from the experts
SalesLoft's VP of Sales, Derek Grant, and Margaret Weniger, Director of Sales Development, explain how sales reps can prepare for prospects' objections - and leverage their incentives - in Combating Sales Objections From Start to Finish, A Sales Tips Video.
Halloween's over, and you know what that means: time to get ready for the holidays. Zachary Reiss-Davis, product marketing manager at SalesForce, provides a checklist to kick off your year-end marketing push in 8 Ways You Need to Prepare for the Holiday Advertising Season.
Doug Davidoff, CEO of Imagine Business Development, makes the case for documented service-level agreements (SLAs) between sales and marketing teams, and outlines the how to write an effective one, in How to Create an Effective Sales and Marketing SLA.
Major new hires
Sun Life Financial appointed Scott F. Powers, a member of the Systemic Risk Council and former President and CEO of Old Mutual Asset Management, to its board of directors, the Toronto-based company announced in a press release.
Recent company milestones
InMobi, a mobile advertising platform, and Taboola, a content discovery platform, partnered to bring Taboola's personalized content recommendations to InMobi's advertising network, the companies announced in a joint press release.
Stamford, CT-based financial services company Finacity announced the formation of Finacity Capital Management, a new firm focused on small and medium-sized businesses. Finacity expects to add talent and infrastructure as FCM grows, according to a press release.
Productivity tip of the day
It can be difficult to know where to focus your energy: is it better to double down on what you're good at, or pursue what you find most compelling even when it's not your strong suit? Tina Seeling, author of INSIGHT OUT: Get Ideas Out of Your Head and Into the World, provides a framework for deciding where your skills and interests lie, and how to find the intersection between skill and passion, in Mastering Your Motivation.
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Until next time, Team DataFox