DataFox Digest - Monday, March 7, 2016


Webinar: Sales triggers and account-based strategy

Be sure to join DataFox CEO Bastiaan Janmaat and Matt Heinz, President of Heinz Marketing, for our webinar this Thursday, March 10th, from 11-11:30 PST/2-2:30 EST to get tips and tools you can use to accelerate your account-based strategy. Register here and get practical, expert tips on account-based sales and marketing!

Insights from the experts

Brian Hasenbauer of LeadG2 offers advice on whether sales managers should aim to raise their team’s floor or their ceiling in Does it Pay to Invest Resources in Bottom Performing or Top Performing Salespeople?

Aaron Ross of Predictable Revenue and Matt Smith of Full Stack Sales give actionable tips for sales, including an example outreach cadence, in 10 Predictable Revenue Hacks to Grow Your Sales.

DataFox CEO Bastiaan Janmaat explains the risk of selling to other startups, and how he’s protecting against a funding crunch, in How We’re Recession-Proofing Our Startup By Choosing The Right Customers.

Miriam Ellis, founder of Solas Web Design, gives a step-by-step guide for local SEO in Match Your Local SEO to Your Business Type with the Local SEO Checklist.

Ryan Michael McDonald of Iterate Marketing provides lesser-known tips for outbound emails, including whitespace and font size, in 9 Ways to Optimize Emails That'll Make Prospects Read and Respond.

Peter Kazanjy, co-founder of TalentBin.com, gives five questions to ensure everyone on your team is telling the same story in Ask These 5 Questions to Build a Bulletproof Sales Narrative Across Your Company.

Drew Kiran of Sales Benchmark Index explains why rolling out new strategies at sales kickoffs and calling it a day isn’t enough in Getting the Most from Your Sales Training Dollars.

Should you be a manager?

Managing a team means owning metrics and strategy rather than tactics, mediating between your direct reports and your supervisor, and setting your team up to succeed. It’s that last factor, writes Dave Brock in Partners in Excellence, that’s crucial. He makes the case that managers should be developing employees’ talent, or not be managers at all, in Do You Deserve To Be A Manager?