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DataFox Digest - Monday, January 11, 2016

Webinar: the Data-Driven Salesperson

This Friday, January 15th at 10am PT/1pm ET

Prospecting can be wildly effective, but only if done right. You need to craft and deliver the right messages to the right people at the right time.

Join DataFox CEO Bastiaan Janmaat and ToutApp Head of Pipeline Development Daniel Barber next Friday to learn all about data-driven prospecting.

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Insights from the experts

Lolly Spindler, content marketing manager at Xoombi, reveals the most cost-effective marketing strategy in Inbound Marketing or Outbound Marketing: What’s More Effective?

Greg Alexander, partner at Sales Benchmark Index, shares a conversation about how to take on a new market with Marc Osofsky, SVP and GM at Lionbridge, in Case Study: How this Executive’s New Product Ignited Revenue Growth.

Judd Marcello, VP of global marketing at Smartling, explains how you can use lessons from the force to increase your sales in Stay on Target: How Star Wars Can Inspire International Growth.

Jim Hopes of The Center For Sales Strategy provides tips to keep your team engaged during meetings and a great forum for learning in Ugh. Another Boring Sales Meeting?

Tim Allen of Distilled explains how to effectively use Facebook to gain customers while saving money in How to Create Audience Personas on a Budget Using Facebook Insights.

Lori Richardson of Score More Sales shows how to gain sales insights in even the most unlikely of places in What Sales Can Learn From Girl Scouts.

David Brock of Partners In EXCELLENCE demonstrates how project planning can increase your effectiveness in closing deals in What’s Project Management Have To Do With Buying/Selling?

Lindsay Kolowich of HubSpot shares how learning to control your negative emotions and taking a genuine interest in what others are saying can improve your working relationships in 9 Ways to Become More Emotionally Intelligent.

Motivate More Effectively

There is a time and a place for different types of motivation. You do not want the same kind of encouragement in a meeting that you would from your personal trainer. Juliana Schroeder of the University of California Berkeley and Ayelet Fishbach of the University of Chicago explain how to motivate your team in a way that will foster a positive response in Match Your Motivational Tactic to the Situation.