Insights from the experts
Tian Wang, consultant for Distilled, explains how to take advantage of one of Google’s underutilized tools in The Google Analytics Add-On for Sheets.
Dayna Rothman, director of content and inbound at EverString, demonstrates how to stay a step ahead of the sales game in Forging a New Path: How Predictive Marketing Analytics Boosts B2B Business Performance.
Mike Reilly, CEO of Vartopia, shows how partner management and opportunity mapping can help B2B sales in Measuring Channel Marketing ROI is Easier With the Right Tools.
Dan Perry, principal at Sales Benchmark Index, explains why marketing research can make or break a sale in Why Market Research Matters.
Carly Stec of HubSpot identifies some great productivity apps from an alarm clock to guided meditation in 9 Apps That'll Make Your Morning Routine Ultra-Productive.
Art of Crazy Egg shares the reason why there are no guarantees in CRO in Is Bad CRO The New Black Hat SEO?
Social Networking Missteps
LinkedIn can be a great networking and job hunting tool, but if you do not use it wisely you can lose some great prospects. Liz Ryan, CEO and founder of Human Workplace, identifies some frequent social media mistakes and explains how to avoid them in Ten Things Never To Do On LinkedIn.