Insights from the experts
Jeremy Boudinet, Director of Marketing at Ambition, explains how sales managers can give effective feedback, focus on developing talent and motivate employees in The Anatomy of Effective Sales Feedback.
Adam Brophy at Uberflip discusses how a joint content initiative between sales and marketing teams can widen the entire funnel (and speed up the deal-closing process) in How To Crush Quota With Content.
Teresa Becker, VP of Marketing at High Alpha, points out the sales potential of often-overlooked email signature, which converts twice as well as rich media and nearly 10 times better than overall display ads, in How To Drive Opportunities Through Email Signatures.
Jeff Hoffman explains how to come out ahead even when your competitors have lower-cost products - and why a higher price may be a selling point - in How to Sell an Expensive Product: 5 Tactics.
Major new hires
Fundry, the newly-formed parent company of Yellowstone Capital and Green Capital, announced a bevy of C-level hires: Moshe Mandelbaum as CFO, Robin Spence as COO, Steve Weinrib as CMO, Santhosh Kumar as CTO and Chief Data Scientist, and Jake Weiser as General Counsel, according to a company press release.
Recent company milestones
EY (Ernst & Young) and LinkedIn announced a partnership to jointly offer their services, combining EY's data analytics and global presence with LinkedIn's platform and network, the companies announced in a joint press release.
London-based, Y Combinator-funded GoCardless, a fintech startup, is in talks to raise a large round of funding to supplement its $7 million Series B round from January 2014, according to Business Insider.
Recondo, a Denver, CO-based financial solutions provider, and Sutherland Healthcare Solutions, a Clifton, NJ-based INC 5000 company, will partner to incorporate Recondo's products with Sutherland's revenue and business services, according to a joint press release.
First Round's feature article on Don Otvos, VP of Sales Operations at Datahug,details the challenges that come with scaling a sales team - and how managing the transition well can catalyze the entire company. Read his takeaways on compensation, time management and shifting away from "lone wolf" hires in The Company-Changing Magic of Sales Operations Done Right.
Dan Petrovic gives a Moz Whiteboard Friday talk on writing for the web, challenging writing guidelines that carry over from the newspaper-read-at-breakfast paradigm era and emphasizing the importance of skimmable content inHow to Write for the Web—a New Approach for Increased Engagement.
Sherry Turkle, author of Alone Together, gives an interview with Longform.org on communication with family, friends and coworkers in a hyper-connected world in Relearning How to Talk in the Age of Smartphone Addiction.
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