DataFox Digest - Friday, November 6, 2015

Posted in: DataFox Digest, HubSpot, moz, tomasz tunguz, marketing, ad age, amerigives, atomized, cask data, content marketing, crazy egg, daxko, dell boomi, duco, first round capital, good done great, hivemapper, moasis, parex, saascribe, shopkeep, spetralink, tribune publishing, upland software, zephyr

Insights from the Experts

Tomasz Tunguz of Redpoint Ventures interviews Kenny van Zant, serial entrepreneur and Ernst & Young Entrepreneur of the Year in 2003, about go-to-market strategies in 3 Go-To-Market Insights From Kenny Van Zant At SaaS Office Hours.

Alex Theuma, founder and editor-in-chief of SaaScribe, recaps his takeaways from the customer success conference Pulse Europe in The Customer Success Movement.

Matthew Hutchinson, SVP of Communications for Tribune Publishing, presents the case study of how jewelry designer Alex and Ani turned a 95% negative customer sentiment to an 85% positive one - within the space of a year - in How ALEX AND ANI Leverages Social Customer Care to Create Good Karma on Black Friday.

Mike Renahan at HubSpot talks about why sales reps should make their calls in the morning, complete with nuggets like when most Americans get to work, in The Strange Reason Sales Reps Should Call Buyers in the Morning.

Sherice Jacob at Crazy Egg provides a comprehensive breakdown of SnapEngage, PureChat and more in The 12 Top Live Chat Software Solutions Reviewed for 2015.

Dan Tyre of HubSpot arms sales reps with go-to lines like “What is your biggest inhibitor to growth?” in 7 Sales Phrases that Will Supercharge Your Credibility with Buyers.

Recent company milestones

Major new hires

Moasis (San Francisco, CA), a location technology firm, hired Stephen Kurtzman as CTO and Richard Gregory as CRO (company press release).

Daxko (Birmingham, AL), a software provider for member-based organizations, hired Molly Harrison as SVP of Services (company press release).

Spectralink (Boulder, CO) hired Simon Rayne as Managing Director of EMEA (company press release).

ShopKeep (San Francisco, CA), a small business checkout software company, hired Michael DeSimone as COO (re/code).

Parex (Calgary, Alberta), an oil production company, promoted Dave Taylor to President from EVP of Exploration and Business Development while COO Barry Larson will retire on December 31st (company press release).

Expansions and relocations

Zephyr Real Estate opened a new office in Greenbrae, CA, adding to its six San Francisco and two Sonoma County locations (company press release).

Duco (London, UK), a fintech provider, established its European regional headquarters in Luxembourg following the opening of its New York office in September (company press release).

Acquisitions and partnerships

Upland Software (Austin, TX) partnered with Dell Boomi (Berwyn, PA) to simplify the integration between Upland's applications and Dell's platform (joint press release).

Good Done Great (Tacoma, WA), a corporate social responsibility consultant, acquired AmeriGives (Stuart, FL), a corporate philanthropy service company (joint press release).

Funding

Cask Data Inc (Palo Alto, CA), an open-source software company, raised $20 million in a Series B round led by Safeguard Scientifics (company press release).

Atomized (Atlanta, GA), a campaign management platform, raised an additional $2 million to bring its total funding to $3.5 million (company press release).

HiveMapper (Burlingame, CA), a 3D map app for drone pilots, raised $2.9 million in a seed round led by Spark Capital (Wall Street Journal).

Weekend reads

Kelsey Libert writes on Moz about best practices and examples of good content, including ideas for data sources that can lead to studies or analyses, in The Roadmap for Creating Share-Worthy Content with Massive Distribution.

A First Round Capital profile of Carly Guthrie, who runs people operations at tech startups, tells how managers can reduce - or create - employee churn in This is Why People Leave Your Company.

Charles Trevail writes in Ad Age about how REI leverages customer-inspired marketing to generate a famously passionate following in Why REI's #OptOutside Is a Model for the Future of Marketing.