DataFox Digest - Friday, May 6, 2016

Posted in: DataFox Digest

Insights from the experts

Lolly Spindler, content marketing manager at Xoombi, provides examples of different types of calls to action to improve your conversion rate in 6 Types of Marketing CTAs.

Alex Hisaka of LinkedIn shares some examples of commonly made social selling mistakes in Social Selling Tips of the Week: Avoiding Pitfalls.

David Brock of Partners In Excellence explains why sometimes it is best to let your best sales people go in Losing Your Highest Performing Salesperson!

Lori Richardson of Score More Sales exposes a common myth about top people in the sales world in Most Top Sales Reps Were Not Athletes.

Leah Bell of SalesLoft shares a conversation about different sales development strategies in A Sales Development Process Q&A with Chris Pham and Kevin Dorsey.

Weekend reads

Design sprints can be used to help startups test a product they are considering bringing to market. Google Venture’s Design Sprint makes it possible for even the smallest startup to do a cost and time effective product test. Jay Melone, CEO and product design lead at New Haircut, explains how to use Google’s design sprint tool and overcome any obstacles along the way in How to Launch Better Products in 5 Days with Design Sprints.

A large part of being a successful salesperson involves being able to interact well with strangers. Some people are naturally great at making small talk, but there are many ways to improve your conversation skills. Aja Frost of Hubspot shares her daily routine that has helped her social interactions in The Bizarre One-Minute Game That'll Make You Crazy Good at Building Rapport.

Keyword research, when done right, is a fairly complex process. Uncovering new keywords and appraising their value should involve a robust toolkit, a multitude of different sources, and a great deal of thoughtfulness. Rand Fishkin, co-founder of Moz, shares a strategic and straightforward 4-step process for discovering and prioritizing the best keywords for your SEO campaigns in A Step-by-Step Process for Discovering and Prioritizing the Best Keywords.