DataFox Digest - Friday, March 4, 2016


Insights from the experts

Rand Fishkin, co-founder of Moz, demonstrates some easy ways to learn more about your potential customers in Discovering Which Sites Your Target Audience Visits.

David Brock of Partners In Excellence challenges you to rethink who you put into the role of SDR in When Prospects Don’t Follow The Script.

Scott Gruher, partner and VP of customer success at Sales Benchmark Index, outlines when is a good time to change marketing strategies in Pulling Off A Pivot.

Mike Kunkle, senior director of sales enablement at Brainshark, Inc., reveals some common sales generation mistakes in Getting Out of the Sales Prevention Business.

John Ternieden of InsideSales shares an interview with Dave Elkington, CEO of Insidesales, on the analytical side of sales in ‘The Information’ Examines the Science of Sales.

Tomasz Tunguz, venture capitalist at Redpoint Ventures, reviews the new book “How People Learn To Be Resilient” in Resilience And Telos In Entrepreneurs.

Weekend Reads

It is not easy to create webpage content that translates to multiple platforms. Having great mobile content is a great way to gain new customers. The weekend check out Peter Boyle’s article. He analyzes mobile copy and suggests improvements in How to Optimize Copy for a Better Mobile Experience.

 

The job market is changing rapidly and company structures are fluctuating. It is important to be creative and adapt to different situations. Jessica Hullinger of Fast Company provides an interesting outlook on the future of the job market and our place in it in This Startup Is Using Games To Measure Creativity—And Teach Us How To Unlock It.

 

A great leader is hard to come across. It takes specific trait to be able to be both in charge and respected by your colleagues. Jan Bruce, CEO and co-founder of meQuilibrium.com suggests that the key to achievins that balance is conviction, motivation, and inspiration in 3 Signs Of True Leadership.