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DataFox Digest - Friday, March 18, 2016

Insights from the experts

Shai Alfandary of RingLead breaks down different ways to make your next startup a success in Launching Your Next Tech Startup: Unicorns vs. Beacons.

Tomasz Tunguz, venture capitalist at Redpoint Ventures, analyzes the market from a different perspective in  Disruptive Innovation In SaaS By Competing With Non-Consumption.

Lesile Ye of Hubspot explains why we should focusing less on closing deals and more on the product in Why Modern Salespeople Never Have to Close.

Michael Silinonte of Openview Venture Partners shares how having one on one meetings and daily updates can make you a better leader in Three Key Sales Activities Managers Need to Implement Today.

Cheyanne Ritz of Knowledge Tree applies some Shakespearean lessons to today’s world of sales in Three 400-Year-Old Ways to Beat the Competition with Content Marketing.

Adam Risman, content marketing manager at Intercom, shares a great new podcast that focuses on startups in Podcast: Riley Newman On Data Science For Startups.

Weekend Reads

As a company grows it is important to create an image that reflects its goals and “personality.”  Without guidance it can be difficult to determine what type of marketing route you should take. Lillian Podlog, marketing associate at Fractl, weighs the pros and cons of two different marketing strategies in Content Marketing vs. Native Advertising: What’s a Better Value?

Hooking potential customers is always a struggle.  To build your brand you need to use every tool at your disposal. This weekend check out some new ideas on how to make your website a more effective sales tool from Mark Dane, PR manager at TruConversion, in How to Decrease Website Bounce Rate & Increase Retention Rate.

It is an uber competitive tech market right now. Finding a way to stand out can make or break a company. Check out how Rand Fishkin, co-founder of Moz, thinks you can making content that is ten times better than your competitors in How To Create 10x Content.