DataFox Digest - Friday, March 11, 2016


Insights from the experts

Rand Fishkin, co-founder of Moz, explores how you can use your personal knowledged to increase website traffic in Using Related Topics and Semantically Connected Keywords in Your SEO.

Tomasz Tunguz, venture capitalist at Redpoint Ventures, explains how you can create a technology advantage in  A Technology Innovation Leading To A Go-To-Market Advantage.

Carly Stec of Hubspot demonstrates how being humble and sharing your resources can help you maintain healthy relationships with your coworkers in Are You a Good Coworker? 13 Strategies to Improve Your Professional Relationships.

Alen Mayer of The Missing Piece To Your Sales Success provides some do’s and don’ts of cold calling in Cold Calling Sucks, But it Works!

Ashley McMahon, content strategist for Motivosity, shares how giving feedback, being transparent, and holding regular team building activities can improve team dynamic in 3 Tried and Tested Employee Engagement Activities that Work.

Lolly Spindler, content marketing manager at Xoombi, shows why people who know how to code and have an eye for design can be a great asset to your marketing team in 6 Things that Make a Good Conversion Rate Optimizer.

Weekend Reads

Outbound sales emails are tricky. Finding a good balance between personalization and mass appeal can seem impossible at times. Brandon Redlinger of PersistIQ provides different strategies to solve that problem in 5 Ways To Write Targeted Outbound Sales Emails That Get Opens and Replies.

Marketing strategies have been adapting to different social media platforms. Twitter, Facebook, and Instagram have become an integral part of many marketing departments, but what about Snapchat. Mark Suster of Upfront Ventures explains how to use Snapchat to your advantage in Snapchat 101 for VCs and Old Folks.

Webinars are a great way to gain customers and project a positive image of your company.  The question still remains:  how do I get people to sign up? Sid Bharath of Crazy Egg shares some strategies that will make your next webinar a success in The Ultimate Guide To Increasing Webinar Signups.