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DataFox Digest - Friday, January 21, 2016

Insights from the experts

Tomasz Tunguz, venture capitalist at Redpoint Ventures, examines the perilous journey of funding your next startup in 3 Questions For Startups To Answer For Themselves In A Volatile Fundraising Environment.

Jason Lemkin, founder of SaaStr, shows how an unconventional hire may be the key to success in Your VP of Sales Shouldn’t Be Perfect.

Alex Hisaka, head of global content marketing at LinkedIn, explains how a great picture, headline, and visual content can improve your social profile in How to Optimize Your Social Sales Profile and Strategy.

Beth Sunshine of The Center For Sales Strategy discusses how to determine if you are pursuing the best career path for you in Are You Doing What You Were Born To Do?

Raphael Paulin-Daigle of Crazy Egg explains how offering personalized recommendations and providing a simplistic version of your product can boost your next marketing campaign in 6 Powerful Ways To Get More People Into Your SaaS Drip Campaigns.

Saeed Khan of On Product Management demonstrates how important product marketing can be for your next business’ success in The Role of Product Marketing in Your Startup: Defining & Implementing Product Marketing.

Krista Caldwell of Predictable Revenue reveals how tracking your positive sales replies and reporting actual SDR activity can help your team succeed in 2 Rules to Rock Your Salesforce Dashboard and Level Up Your SDR Team.

Leah Bell of SalesLoft shares insights from sales experts Kyle Porter and Chris Pharm in Kyle Porter’s Q&A with Sales Development Directors: Chris Pham of Birst.

Weekend Reads

A lot goes into marketing campaigns. Trying to account for every variable can be overwhelming (and, let’s face it, impossible). Rand Fishkin of Moz shares his insights into your funnel to make your next campaign a success in Creating the Right Marketing Mix.

As you develop in your career you begin to find that following your childhood dream is not the best plan. Not everyone can be a professional sports player or astronaut. Jacquelyn Smith of Business Insider explains why it is okay to have changing goals and not to listen to the career advice of your 4-year-old self in Someone once told me to follow my childhood dream — and it was terrible career advice.

Looking for a way to network and gain new skills? Try a new conference this year! Take some time this weekend to book your next conference courtesy of Lolly Spindler of Xoombi at The 9 Best U.S. Marketing Conferences in 2016.