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DataFox Digest - Friday, February 5, 2016

Insights from the experts

Rand Fishkin, co-founder of Moz, challenges you to change the way you think about online marketing in Can SEOs Stop Worrying About Keywords and Just Focus on Topics?

Gretchen Deknikker of SaaStr shares a conversation with two sales masters on how to market effectively in Keith Kitani & Shep Maher (Guidespark): Hyperscaling Outbound Sales.

Shelley Cernel of Knowledge Tree demonstrates how recruiting, coaching, and evaluating your sales team can increase lead to success in 6 Ways Sales Can Use Sales Enablement to Impact the Bottom Line.

Shane Barker of Crazy Egg explains the impact that your company’s digital presence can have on your numbers in eCommerce Conversion Infographic: 30 Proven Ideas To Catapult Your Revenue.

Laura McPherson of The Center For Sales Strategy identifies the benefits of having your sales and marketing teams working in tandem in Why Your Sales Team Needs to Sit Next to Marketing + More.

Lolly Spindler, content marketing manager at Xoombi, shows how having technical knowledge and giving feedback can help you reach your full potential in The 6 Things that Make a Good SEO.

Mike Renahan of HubSpot shares the different things that you are doing to hold yourself back in 12 Sneaky Psychological Biases That Affect How You Sell.

Natalie McCullough, CRO of VoloMetrix, explains how customer engagement and internal network strength can put your sales team at the front of the pack in Is Your Sales Organization Fit to Win?

Weekend Reads (Hiring Edition)

In order to have a successful business you need to get the right people on your team. Hiring the right people can make or break a company. Ben Dattner of Harvard Business Review breaks down what characteristics to be on the lookout for during your next interview in A Scorecard for Making Better Hiring Decisions.

Generic interview questions can sometimes make or break a job prospect. Finding the right way to respond to broad questions without sounding cliche can be close to impossible. Liz Ryan of Forbes shares her insight into giving the perfect answer to a tough question in How To Answer 'What Makes You A Good Fit For This Job?'

Recruitment can be a tricky process. It takes a certain kind of person to identify a good prospect and peek their interest in your company. Matt Charney outlines what it takes to find the right talent for your organization in So, You Want To Be A Recruiter?