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DataFox Digest - Friday, February 19, 2016

Insights from the experts

David Brock of Partners of Excellence describes why integrating sales roles throughout the development process can help increase revenue in Should We Be Rethinking The Role Of SDR’s?

Lolly Spindler, content marketing manager at Xoombi, shares some great tools you can use to track your competitor's progress in 10 SEO Tools to Track Your Competition.

Shiv Ramanna of InsideSales explains how to use technology to organize your sales strategy in How Predictive Opportunity Scoring Can Help You Prioritize Deals.

Cheyanne Ritz of Knowledge Tree examines your marketing strategies and how much you can really control in Do Your Marketing Plans Leave Too Much to Chance?

Mike Renahan of HubSpot explains why your tone is determining the outcome of your sales calls in Why Your Buyer Lost Interest 1 Sentence Into Your Call.

Sangram Vajre, co-founder and CMO of Terminus, previews a new marketing conference in Flipping the Funnel with Account-Based Marketing.

Weekend Reads

Reaching your goals is not easy. Along the way you are going to have to step outside your comfort zone. Andy Molinsky of Harvard Business Review demonstrates the importance of preparation for those less than comfortable situation in Practice for Tough Situations as You’d Practice a Sport.

 

Search rankings are a HUGE part of marketing success (or failure). It is easy to get lost in the sea of recommendations for how to improve and capitalize your rank. Rand Fishkin of Moz breaks down the different types of search rankings and where you should be focusing your energy in Should SEOs Only Care About DIRECT Ranking Signals in Google?

 

Some days finishing a to-do list feels impossible. Productivity on a day to day basis can be an uphill battle. Take some time this weekend to assess your habits and check out this Fast Company article that can help you become more productive by changing The First Four Things You Should Do Every Workday.