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DataFox Digest - Friday, February 12, 2016

Insights from the experts

Rand Fishkin, co-founder of Moz, explains some carefully strategic and smart ways to optimize for the keywords of a competitor in How to Optimize for Competitors' Branded Keywords.

Tomasz Tunguz, venture capitalist at Redpoint Ventures, explores the ways fundraising is changing in  How To Become Profitable Faster In SaaS.

Alex Hisaka, head of global content marketing at LinkedIn, translates old sales mantras so that they can be applied to developing sales platforms in How to Follow Timeless Sales Advice With Modern Social Selling Tools.

Bobby Weisblatt, account development representative at Intercom, demonstrates how sales messages can be used for more than just customer service in Finding The Clues In Real-Time Sales Messages.

Dan Tyre, sales director at HubSpot, shows why you should be focusing on helping your clients, not closing every deal in Always Be Closing Is Dead: How to Always Be Helping in 2016.

Alina Diaz of The Center For Sales Strategy explains how knowing as much as possible about your heaviest user can help you meet your sales goals in Shopping for Solutions: Delivering the Perfect Digital Advertising Target.

David Brock of Partners In Excellence provides a metaphor to help your sales and marketing become more customer-based in Customer Centricity, A Multi-Legged Stool.

Shelley Cernel of Knowledge Tree shares a step-by-step process that can help you make a more effective sales pitch in  Building a Business Case for Sales Enablement Technology.

SaaStr Special: Panel Recaps

SaaStr wrapped up yesterday, but DataFox has you covered with recaps of every single panel. Look forward to more analysis and insights in the weeks to come! Here are our top picks from yesterday’s panels:

 

View all SaaStr summaries on the DataFox blog.